OMD India has won the media duties for international fashion and lifestyle brand, Mango. Under the contract, OMD India will be the agency of record (AOR) for the Mango account in India, responsible for media buying and planning across all traditional and digital media platforms.
Guillermo Corominas Palomar, advertising director of Mango, said, “India is a key market for Mango, and we will continue to expand our presence here. OMD’s expertise will help us to connect better with our customers as we concentrate efforts to strengthen our customer base and brand presence for Mango across the nation.”
“The name Mango is synonymous with high quality fashion and we are absolutely delighted that they have chosen OMD for a long-term relationship. The brand is in rapid expansion mode in India and the OMD team will ensure Mango’s brand objectives are not just met, but exceeded in this market,” said Jasmin Sohrabji, managing director of OMD India.
Mango’s contract with OMD India is effective immediately and the agency has begun work on Mango’s Spring/ Summer collection campaign. The collection, which will be out shortly, features Kate Moss as the new face of Mango. It is believed that as part of OMD’s recommendation to further build the brand in India, Mango has forayed into television for the first time in India.