Campaign India Team
May 31, 2010

O&M brings the Pandas back in new Gems TVC

Cadbury has launced a TVC for its variant Gems Surprise. The TVC, created by Ogilvy & Mather, takes forward the Cadbury pandas for a promotional offer that the chocolate brand has launched for a new range of Ben10 toys.

O&M brings the Pandas back in new Gems TVC

Cadbury has launced a TVC for its variant Gems Surprise. The TVC, created by Ogilvy & Mather, takes forward the Cadbury pandas for a promotional offer that the chocolate brand has launched for a new range of Ben10 toys.

In the TVC, two pandas are seen enjoying a packet of gems when suddenly two gems balls hit them. They sniff at it, and thinking that it is of no use to them, throw it away. The balls then bounce and flip open, from which the two Ben10 toys emerge. Fascinated by this, the duo take the toys and start playing with them. The previous campaign from Cadbury that used the pandas can be viewed here

 
WATCH the TVC
 
Commenting about the new TVC, Vijay Sawant, creative director, Ogilvy & Mather India said, “The idea was to highlight the element of surprise and that’s reflected brilliantly in the film. It’s a riot of colour, playful interactions, fun and frolic. With Gems, Ben10 and the pandas, forget kids, even their parents will love the masti in the commercial.”
 
The production house for the film is Nirvana films and it has been produced by Vishal Mangalorkar.
 
Credit Details
 
Client: Cadbury
 
Creative Agency: O&M
 
Creative Team: Abhijit Avasthi, Rajiv Rao, Manoj Shetty, Vijay Sawant
 
Account Management: Samrat Bedi, Abhimanyu Khedka, Pulkit Vasisht
 
Production: Vishal Mangalorkar of Nirvana Films
 

 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

3 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

5 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

8 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?