Campaign India Team
Aug 11, 2008

Olympic opening ceremony flops in C&S HH

Perhaps it's not surprising, considering the lack of medal hopes for India. Doordarshan National delivered an average of 0.4 TRPs and 30 min GRPs of 3.5, with a net reach of 55,73,900  for Friday's opening ceremony according to data from aMap.Doordarshan sports performed even worse (TRP 0.1, GRPs 0.7) attracting only 10,29,100 viewers. As this story is being filed, India has won the first individual Gold ever, with shooter Abhinav Bindra doing the nation proud. Will viewership shoot up as the Games progress? 

Olympic opening ceremony flops in C&S HH

Perhaps it's not surprising, considering the lack of medal hopes for India. Doordarshan National delivered an average of 0.4 TRPs and 30 min GRPs of 3.5, with a net reach of 55,73,900  for Friday's opening ceremony according to data from aMap.
Doordarshan sports performed even worse (TRP 0.1, GRPs 0.7) attracting only 10,29,100 viewers.
 
As this story is being filed, India has won the first individual Gold ever, with shooter Abhinav Bindra doing the nation proud. Will viewership shoot up as the Games progress?
 

Source:
Campaign India

Related Articles

Just Published

55 minutes ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

1 hour ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

1 hour ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.