Campaign India Team
Mar 10, 2016

Olive Crowns 2016: DDB Mudra bags four Golds; Umbrella, Webchutney, Nicheminds, O&M, DB Group get one each

Corporate Crusader awards shared by Yes Group and Dainik Bhaskar Group

Olive Crowns 2016: DDB Mudra bags four Golds; Umbrella,  Webchutney, Nicheminds, O&M, DB Group get one each
The sixth edition of the annually held Olive Crown Awards were hosted on 9 March 2016 in Mumbai. 
 
The Corporate Crusader Award was shared by Yes Foundation and Dainik Bhaskar, while Zee got the Special Award of Excellence. The IAA Olive Crown Green Crusader Award 2016 was awarded to Late Padmashri Bhavarlal Hiralal Jain.
 
DDB Mudra Group was the most awarded agency on the night with four Gold and six Silver, taking its tally to 10 wins. Dentsu Webchutney, DDB Mudra, Umbrella Design, Nicheminds, Ogilvy & Mather and DB Group bagged Golds too.
 
Srinivasan K Swamy, president, IAA India Chapter and vice president – development, Asia Pacific, IAA, said, “Brands and organisations are now increasingly investing in exciting work in communication that promotes sustainability. It is this creativity and innovation that the IAA Olive Crown Award recognises. We thank Smt. Amruta Fadavnis, Dia Mirza and Rana Kapoor for being with us today. We’d also like to salute all our winners and the agencies who have put in their best for greater cause of the environment. ”
 
Neeraj Roy, vice president, IAA India Chapter and chairman, Olive Crown Awards Committee, said, “Climate change is forcing everyone to think of giant steps to be taken to combat it. The planet element in the triple bottom line is becoming as important even more important. Consumer behavior studies are now showing sustainability as one of the key pillars of engagement. This is why the Olive Crown Awards is seeing such creative entries.” 
 
Monica Tata, honorary secretary, IAA India Chapter, added, “The winning campaigns that the Olive Crown Awards recognises are often part of larger nation-building initiatives and not stand alone creative work. This goes to highlight the width of impact that these campaigns bring about."
 
Yes Foundation also announced the Yes Foundation Fellowship in association with IAA for youth between the age of 18-25. The fellowship entails a two month mentoring and training programme after which the participants will be placed with non-profit organisations supporting them with their social media initiatives. 
 
View the winners here:
 
Category Descp WINNERS Creative Heading /Title of Entry Agency  Advertiser
- - - - -
Press - Consumer Products  GOLD Helpusgreen - Sow, Don't Throw Dentsu Webchutney Helpusgreen
         
- - - - -
Press Services GOLD Trees  DDB Mudra North Sancturay Asia
  SILVER Ganesha by blinds Umbrella Design Umbrella Design
         
- - - - -
Press Corporate GOLD Times B-app-a Umbrella Design Benette Coleman & Co
  SILVER Ek Ped Ek Zindagi Dainik Bhaskar Group Dainik Bhaskar Group
  SILVER Trees  DDB Mudra North Sancturay Asia
         
- - - - -
TVC Cinema -Corporate  GOLD Big Bazar Paper Patakha  DDB Mudra Group  Big Bazar 
  SILVER Daan Utsav 'BUS' DDB Mudra Group  Daan Utsav
         
- - - - -
Digital GOLD Earth Hour Challenge/ #wiproearthhourchallenge NICHEMINDS WIPRO Ltd 
  SILVER Times B-app-a Umbrella Design Benette Coleman & Co
  SILVER Tree Ganesha  Ogilvy & Mather, Mumbai  Maharashtra Pollution Control Board 
  SILVER #HelpTheFarmer R K Swamy BBDO, New Delhi Skymet Weather 
  SILVER E-Ganesha DDB Mudra Group Future Retail Pvt Ltd 
         
- - - - -
Events  GOLD #GodSaveTheOcean Ogilvy & Mather Sprouts Environment Trust
  SILVER E-Ganesha DDB Mudra Group Future Retail Pvt Ltd 
         
- - - - -
Out of Home GOLD The Blue Bowl Project DDB Mudra Group (Gurgaon) Carrier Midea India Pvt Ltd 
  SILVER Trees DDB Mudra North Sancturay Asia
  SILVER E-Ganesha DDB Mudra Group Future Retail Pvt Ltd 
         
- -      
Print Production SILVER Jungle Life  Sead Advertising Pvt Ltd  Kelzai Secrets Pvt Ltd 
  -      
- - - - -
Young Green Writer of the Year SILVER Helpusgreen - Sow, Don't Throw Akshay Anand (Dentsu Webchutney) Helpusgreen
         
         
- - - - -
Young Green Art Director of the Year  SILVER Ganesha by blinds Sumit Patil (Umbrella Design) Umbrella Design
  SILVER Tree Ganesha  Dattadri Kothur (Ogilvy & Mather, Mumbai) Maharashtra Pollution Control Board 
- - - - -
- - - - -
Green Brand of The  Year GOLD Ek Ped Ek Zindagi Dainik Bhaskar Group Dainik Bhaskar Group
- - - - -
- - - - -
Campaign of the Year GOLD Big Bazar Paper Patakha  DDB Mudra Group  Big Bazar 
  SILVER Times B-app-a Umbrella Design Benette Coleman & Co
- - - - -
- - - - -
Corporate Social Crusader of the Year Gold Yes Community -Clean India Campaign Yes Group Yes Group
  Gold  Ek Ped Ek Zindagi Dainik Bhaskar Group Dainik Bhaskar Group
         
         
IAA Olive Crown Green Crusader Award 2016     Late Padmashri Bhavarlal Hiralal Jain  
         
Special Award of Excellence     ZEE Entertainment Enterprises Limited  

 

Source:
Campaign India