The sixth edition of the annually held Olive Crown Awards were hosted on 9 March 2016 in Mumbai.
The Corporate Crusader Award was shared by Yes Foundation and Dainik Bhaskar, while Zee got the Special Award of Excellence. The IAA Olive Crown Green Crusader Award 2016 was awarded to Late Padmashri Bhavarlal Hiralal Jain.
DDB Mudra Group was the most awarded agency on the night with four Gold and six Silver, taking its tally to 10 wins. Dentsu Webchutney, DDB Mudra, Umbrella Design, Nicheminds, Ogilvy & Mather and DB Group bagged Golds too.
Srinivasan K Swamy, president, IAA India Chapter and vice president – development, Asia Pacific, IAA, said, “Brands and organisations are now increasingly investing in exciting work in communication that promotes sustainability. It is this creativity and innovation that the IAA Olive Crown Award recognises. We thank Smt. Amruta Fadavnis, Dia Mirza and Rana Kapoor for being with us today. We’d also like to salute all our winners and the agencies who have put in their best for greater cause of the environment. ”
Neeraj Roy, vice president, IAA India Chapter and chairman, Olive Crown Awards Committee, said, “Climate change is forcing everyone to think of giant steps to be taken to combat it. The planet element in the triple bottom line is becoming as important even more important. Consumer behavior studies are now showing sustainability as one of the key pillars of engagement. This is why the Olive Crown Awards is seeing such creative entries.”
Monica Tata, honorary secretary, IAA India Chapter, added, “The winning campaigns that the Olive Crown Awards recognises are often part of larger nation-building initiatives and not stand alone creative work. This goes to highlight the width of impact that these campaigns bring about."
Yes Foundation also announced the Yes Foundation Fellowship in association with IAA for youth between the age of 18-25. The fellowship entails a two month mentoring and training programme after which the participants will be placed with non-profit organisations supporting them with their social media initiatives.
View the winners here:
| Category Descp | WINNERS | Creative Heading /Title of Entry | Agency | Advertiser |
| - | - | - | - | - |
| Press - Consumer Products | GOLD | Helpusgreen - Sow, Don't Throw | Dentsu Webchutney | Helpusgreen |
| - | - | - | - | - |
| Press Services | GOLD | Trees | DDB Mudra North | Sancturay Asia |
| SILVER | Ganesha by blinds | Umbrella Design | Umbrella Design | |
| - | - | - | - | - |
| Press Corporate | GOLD | Times B-app-a | Umbrella Design | Benette Coleman & Co |
| SILVER | Ek Ped Ek Zindagi | Dainik Bhaskar Group | Dainik Bhaskar Group | |
| SILVER | Trees | DDB Mudra North | Sancturay Asia | |
| - | - | - | - | - |
| TVC Cinema -Corporate | GOLD | Big Bazar Paper Patakha | DDB Mudra Group | Big Bazar |
| SILVER | Daan Utsav 'BUS' | DDB Mudra Group | Daan Utsav | |
| - | - | - | - | - |
| Digital | GOLD | Earth Hour Challenge/ #wiproearthhourchallenge | NICHEMINDS | WIPRO Ltd |
| SILVER | Times B-app-a | Umbrella Design | Benette Coleman & Co | |
| SILVER | Tree Ganesha | Ogilvy & Mather, Mumbai | Maharashtra Pollution Control Board | |
| SILVER | #HelpTheFarmer | R K Swamy BBDO, New Delhi | Skymet Weather | |
| SILVER | E-Ganesha | DDB Mudra Group | Future Retail Pvt Ltd | |
| - | - | - | - | - |
| Events | GOLD | #GodSaveTheOcean | Ogilvy & Mather | Sprouts Environment Trust |
| SILVER | E-Ganesha | DDB Mudra Group | Future Retail Pvt Ltd | |
| - | - | - | - | - |
| Out of Home | GOLD | The Blue Bowl Project | DDB Mudra Group (Gurgaon) | Carrier Midea India Pvt Ltd |
| SILVER | Trees | DDB Mudra North | Sancturay Asia | |
| SILVER | E-Ganesha | DDB Mudra Group | Future Retail Pvt Ltd | |
| - | - | |||
| Print Production | SILVER | Jungle Life | Sead Advertising Pvt Ltd | Kelzai Secrets Pvt Ltd |
| - | ||||
| - | - | - | - | - |
| Young Green Writer of the Year | SILVER | Helpusgreen - Sow, Don't Throw | Akshay Anand (Dentsu Webchutney) | Helpusgreen |
| - | - | - | - | - |
| Young Green Art Director of the Year | SILVER | Ganesha by blinds | Sumit Patil (Umbrella Design) | Umbrella Design |
| SILVER | Tree Ganesha | Dattadri Kothur (Ogilvy & Mather, Mumbai) | Maharashtra Pollution Control Board | |
| - | - | - | - | - |
| - | - | - | - | - |
| Green Brand of The Year | GOLD | Ek Ped Ek Zindagi | Dainik Bhaskar Group | Dainik Bhaskar Group |
| - | - | - | - | - |
| - | - | - | - | - |
| Campaign of the Year | GOLD | Big Bazar Paper Patakha | DDB Mudra Group | Big Bazar |
| SILVER | Times B-app-a | Umbrella Design | Benette Coleman & Co | |
| - | - | - | - | - |
| - | - | - | - | - |
| Corporate Social Crusader of the Year | Gold | Yes Community -Clean India Campaign | Yes Group | Yes Group |
| Gold | Ek Ped Ek Zindagi | Dainik Bhaskar Group | Dainik Bhaskar Group | |
| IAA Olive Crown Green Crusader Award 2016 | Late Padmashri Bhavarlal Hiralal Jain | |||
| Special Award of Excellence | ZEE Entertainment Enterprises Limited |
