Olive Crowns 2016: DDB Mudra bags four Golds; Umbrella, Webchutney, Nicheminds, O&M, DB Group get one each

The sixth edition of the annually held Olive Crown Awards were hosted on 9 March 2016 in Mumbai. 

 

The Corporate Crusader Award was shared by Yes Foundation and Dainik Bhaskar, while Zee got the Special Award of Excellence. The IAA Olive Crown Green Crusader Award 2016 was awarded to Late Padmashri Bhavarlal Hiralal Jain.

 

DDB Mudra Group was the most awarded agency on the night with four Gold and six Silver, taking its tally to 10 wins. Dentsu Webchutney, DDB Mudra, Umbrella Design, Nicheminds, Ogilvy & Mather and DB Group bagged Golds too.

 

Srinivasan K Swamy, president, IAA India Chapter and vice president – development, Asia Pacific, IAA, said, “Brands and organisations are now increasingly investing in exciting work in communication that promotes sustainability. It is this creativity and innovation that the IAA Olive Crown Award recognises. We thank Smt. Amruta Fadavnis, Dia Mirza and Rana Kapoor for being with us today. We’d also like to salute all our winners and the agencies who have put in their best for greater cause of the environment. ”

 

Neeraj Roy, vice president, IAA India Chapter and chairman, Olive Crown Awards Committee, said, “Climate change is forcing everyone to think of giant steps to be taken to combat it. The planet element in the triple bottom line is becoming as important even more important. Consumer behavior studies are now showing sustainability as one of the key pillars of engagement. This is why the Olive Crown Awards is seeing such creative entries.” 

 

Monica Tata, honorary secretary, IAA India Chapter, added, “The winning campaigns that the Olive Crown Awards recognises are often part of larger nation-building initiatives and not stand alone creative work. This goes to highlight the width of impact that these campaigns bring about."

 

Yes Foundation also announced the Yes Foundation Fellowship in association with IAA for youth between the age of 18-25. The fellowship entails a two month mentoring and training programme after which the participants will be placed with non-profit organisations supporting them with their social media initiatives. 

 

View the winners here:

 

Category Descp	WINNERS	Creative Heading /Title of Entry	Agency	Advertiser
-	-	-	-	-
Press - Consumer Products	GOLD	Helpusgreen - Sow, Don't Throw	Dentsu Webchutney	Helpusgreen
-	-	-	-	-
Press Services	GOLD	Trees	DDB Mudra North	Sancturay Asia
	SILVER	Ganesha by blinds	Umbrella Design	Umbrella Design
-	-	-	-	-
Press Corporate	GOLD	Times B-app-a	Umbrella Design	Benette Coleman & Co
	SILVER	Ek Ped Ek Zindagi	Dainik Bhaskar Group	Dainik Bhaskar Group
	SILVER	Trees	DDB Mudra North	Sancturay Asia
-	-	-	-	-
TVC Cinema -Corporate	GOLD	Big Bazar Paper Patakha	DDB Mudra Group	Big Bazar
	SILVER	Daan Utsav 'BUS'	DDB Mudra Group	Daan Utsav
-	-	-	-	-
Digital	GOLD	Earth Hour Challenge/ #wiproearthhourchallenge	NICHEMINDS	WIPRO Ltd
	SILVER	Times B-app-a	Umbrella Design	Benette Coleman & Co
	SILVER	Tree Ganesha	Ogilvy & Mather, Mumbai	Maharashtra Pollution Control Board
	SILVER	#HelpTheFarmer	R K Swamy BBDO, New Delhi	Skymet Weather
	SILVER	E-Ganesha	DDB Mudra Group	Future Retail Pvt Ltd
-	-	-	-	-
Events	GOLD	#GodSaveTheOcean	Ogilvy & Mather	Sprouts Environment Trust
	SILVER	E-Ganesha	DDB Mudra Group	Future Retail Pvt Ltd
-	-	-	-	-
Out of Home	GOLD	The Blue Bowl Project	DDB Mudra Group (Gurgaon)	Carrier Midea India Pvt Ltd
	SILVER	Trees	DDB Mudra North	Sancturay Asia
	SILVER	E-Ganesha	DDB Mudra Group	Future Retail Pvt Ltd
-	-
Print Production	SILVER	Jungle Life	Sead Advertising Pvt Ltd	Kelzai Secrets Pvt Ltd
	-
-	-	-	-	-
Young Green Writer of the Year	SILVER	Helpusgreen - Sow, Don't Throw	Akshay Anand (Dentsu Webchutney)	Helpusgreen
-	-	-	-	-
Young Green Art Director of the Year	SILVER	Ganesha by blinds	Sumit Patil (Umbrella Design)	Umbrella Design
	SILVER	Tree Ganesha	Dattadri Kothur (Ogilvy & Mather, Mumbai)	Maharashtra Pollution Control Board
-	-	-	-	-
-	-	-	-	-
Green Brand of The  Year	GOLD	Ek Ped Ek Zindagi	Dainik Bhaskar Group	Dainik Bhaskar Group
-	-	-	-	-
-	-	-	-	-
Campaign of the Year	GOLD	Big Bazar Paper Patakha	DDB Mudra Group	Big Bazar
	SILVER	Times B-app-a	Umbrella Design	Benette Coleman & Co
-	-	-	-	-
-	-	-	-	-
Corporate Social Crusader of the Year	Gold	Yes Community -Clean India Campaign	Yes Group	Yes Group
	Gold	Ek Ped Ek Zindagi	Dainik Bhaskar Group	Dainik Bhaskar Group
IAA Olive Crown Green Crusader Award 2016			Late Padmashri Bhavarlal Hiralal Jain
Special Award of Excellence			ZEE Entertainment Enterprises Limited