Claire Beale
Jun 05, 2018

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organisational structure that chief executive John Seifert says will "build a new model for our industry".

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

43 minutes ago

Winners of Agency of the Year 2025-South Asia announced

See the complete winner list for the South Asia region in the 2025 Agency of the Year awards.

13 hours ago

Omnicom's new structure: Here's who leads APAC

Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.

14 hours ago

How to be GEO-ready in 2026

The future of discovery won’t be a search result. It will be a conversation, one where AI decides whose voice to amplify.

15 hours ago

Senco Gold & Diamonds launches new wedding ...

The campaign captures a bride's emotional journey as she prepares for a new chapter, highlighting the intimate relationship between bridal jewellery and personal expression.