Campaign India Team
Apr 16, 2010

Ogilvy unveils Limca's summer splash

Ogilvy has unveiled Limca's latest campaign for this summer.Building on the platform of "emotional and physical freshness" from its earlier campaign of 'Doobo Taazgi Mein', the new commercial is based on how Limca, with its water like freshness can spark a playful romantic interaction between two strangers. The strategic initiative leverages the ‘water like freshness’ of Limca.WATCH TVC here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Happy New Year from Campaign India

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

1 day ago

Campaign India's most-read stories of 2025

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...

1 day ago

In 2026, will AI …

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

1 day ago

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.