Ogilvy & Mather Mumbai’s #Godsavetheocean bags Silver at YGA 2015

 

Ogilvy & Mather’s #Godsavetheocean for Sprouts Environment Trust has won the agency and its young creative Farid Bawa a Silver at the YGA (Young Gun Awards) 2015.

 

The entry won in the Ambient category of the YGA Professional competition. Winners were announced last week.

 

The jury at this year’s edition was chaired by Ted Royer, chief creative officer, Droga 5.

 

Among jury members who commented on #Godsavetheocean was Beatrice Willoughby, copywriter, Y&R Capetown. 

 

She said, “This piece resonated with me because of its brutal simplicity, something which I think lies at the heart of any great idea. So obvious yet so genius, it solves a problem without disrupting an entire cultural practice and is both easy and cost effective to implement. It's a project that leaves me both inspired and jealous.”

 

Iain Nealie, creative director, Google ZOO, Apac, observed, “It’s a great example of how to tackle a big problem with a beautifully simple solution. It’s also a brilliant case study for looking at the bigger picture and trying to tackle a problem at the source, raising awareness as a byproduct. The cultural significance of Ganesha as a protector and healer ties the whole concept together perfectly. Much respect.”