Obama: A brand with no dearth of adjectives

'Yes we can' is the tagline of one of the most significant campaigns of our times, centered on the core proposition of Change.Within hours of the November 4th US Presidential Election result, when asked by Campaign India to view this phenomenon from the prism of brand and brand ambassadorship, I initially felt that it would be like dissecting an emotion. However it's business as usual and the advertising professional lens had to be picked up.

by Campaign India Team