NutriGlow gets Genelia Deshmukh as brand ambassador

NutriGlow, part of G.O.A.T Brand Labs, has announced the appointment of actor Genelia Deshmukh as brand ambassador. 

 

She will endorse the brand’s premium face and body care products, with an emphasis on its USP of affordable luxury.

 

The brand stated that Deshmukh’s plant-based diet and active lifestyle aligns with the brand’s principles. 

 

As part of the collaboration, the brand will release a digital advertising campaign featuring Deshmukh, and will focus on four of its products, including sunscreen, Irish Coffee Face Wash, Orange Vitamin C Serum, and Wine Body Lotion.

 

Ashish Aggarwal, co-founder, NutriGlow, said, “We are thrilled to onboard Genelia Deshmukh as NutriGlow’s brand ambassador. Genelia is a celebrity with a follower base across various age groups - whether it is millennials or the GenZ - who see her as a young, vibrant and bubbly artist. The partnership will help NutriGlow penetrate deeper in the market with our products’ goodness of science and nature.”

 

Shouvik Roy, chief of brand marketing, G.O.A.T Brand Labs, said, “NutriGlow is one of our star brands that is emerging as a brand of choice in the natural and ingredient-led beauty products category. For all our brands at G.O.A.T. Brand labs, we are focusing on  building deeper consumer connections with our audiences and the NutriGlow film and the choice of an ambassador is to demonstrate the brand’s values of confidence, optimism, and fearlessness. Genelia’s contagious energy is a perfect match for our brand. Her relatable girl next door persona will greatly aid our ability to connect with today’s youth.”