Marketing Digital In-Depth
Vinita Bhatia
May 06, 2025

Not your agency, not yet SaaS: BrandPipal picks a third lane

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, and creative-tech silos. The model? Modular, measurable, and built for scale.

Despite the exponential growth in digital marketing, many marketing functions in India are still siloed, often lacking cohesion between data, content, and execution

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