Nokia spins futuristic tale to attract first-time upgraders

Telecom major, Nokia, has rolled out a marketing campaign titled 'Nokia Duck' to support its latest launch in the Indian market, 2600 Classic. "The model targets first time  upgraders looking to step up from entry-level phones offering just voice and SMS-es," said Devinder Kishore, director (marketing), Nokia. "The record + Bluetooth features of the new model are especially attractive to youngsters who want to be a part of the cool group and yet stand out."

by Campaign India Team