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Goyal, who has acquired Rediffusion and Everest, and taken over as MD, speaks with Campaign India on how he looks to approach the new chapter
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.