Nivea appoints Geetika Mehta

Nivea has announced the appointment of Geetika Mehta as managing director. Mehta moves from Hershey India, where she was managing director.

 

Last year, Neil George, who was MD at Nivea India, moved to join Abbott.

 

Mehta said, “I am thrilled to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA's position as the skincare brand of choice for millions of Indians.”