The Hershey Company brings Geetika Mehta onboard
Moves from Hindustan Unilever
Jul 02, 2021 04:37:00 AM | Article | Campaign India Team
The Hershey Company has appointed Geetika Mehta as managing director, India. She will be responsible for further strengthening the leadership at Hershey India, which continues to remain a key focus market for the company.
Mehta will report to Herjit Bhalla, who was recently elevated to VP, India and AEMEA, The Hershey Company.
She moves from Hindustan Unilever, where she was general manager for the home and hygiene business.
Herjit Bhalla, VP, India and AEMEA, The Hershey Company, said, “The Indian market is of significant importance to us and is critical to our long-term growth plans. In our endeavour to further strengthen the leadership and drive resilient growth and execution, we are delighted to have Geetika onboard. With a proven track record of building and nurturing small businesses and leading growth for large businesses and driving profitability and turnaround, I am confident that Geetika will successfully lead the Hershey India team into the next phase of growth, scale and evolution.”
Mehta said, “I am excited to start my new journey and be a part of the wonderful narrative at Hershey India. My central focus will be on the next phase of growth in developing a strong, multi-category play, while strengthening positions across key growth segments. I look forward to scripting a strong growth story in India with the immensely talented team here.”
With over 18 years of experience at Unilever, she has managed various categories in markets like South Asia, Thailand, Brazil and South Africa.