The nominations for the 2009 D&AD awards have been released, alongwith a mention of the In-book entries that have been selected for this year. Of the 20,000 pieces of work judged, 717 entries have gone in the In-Book.
Of these, India has a total of nine In-book entries and does not have any nominations. Entries that are included In-book will be included in the D&AD Annual as a record of the best work in advertising and design this year.
Of the 717 entries selected, a total of 165 have been nominated. The entries from India that will be in the 2009 book are (in the order in which they appear)
-Direct Ambient- Cancer Patients-Spit Stain Grafiti- Publicis Communications India
-Direct Print- Bharti Airtel- Airtel Mobile Phone Data- Rediffusion Y&R India
-Direct Writing- Eye Bank Association- Christian / Hindu / Parsee- Creativeland Asia India
-Direct Writing- Prism Papyrus Monsters- Ink- McCann Erickson Mumbai India
-Graphic Design Stationery- Indiana Motors Spanner - Creativeland Asia India.
-Graphic Design Stationery-Car Mall-Used Cards- Creativeland Asia India
-Illustration Poster Advertising- World Wildlife Fund- Save Ourselves- 'Tree'- Ogilvy & Mather India
-Packaging Design- Packaging - Lokart Paint Thinner- Splash - Yellow / Splash- Leo Burnett India India
-Packaging Design- Packaging- VF Arvind - Lee Skinny Jeans- Happy India
In Asia, Japan leads the tally of nominations with 13 in total and 21 in book entries. Product design entries will be judged on 1 May with results posted early next week. Black Pencil judging will take place on 7 and 8 May. Black Pencils are extremely rare and exist to award those pieces of truly groundbreaking work that redefine their medium. In some years no Black Pencils are awarded. Nominations website will go live mid May.
Yellow and Black Pencils will be announced at the D&AD awards ceremony and dinner in London on 11 June. The Annual will be published in September.
“I felt a touch of apprehension before judging began, especially so in a ‘recession year’. Will the work be good enough? Have slashed budgets cut creativity to the bone? The results so far show that’s not the case,’ said D&AD President Garrick Hamm. “D&AD is famous for its tough standards, but this crop of nominations shows that the industry continues to produce great work. Will that translate into a record-breaking number of Pencils at the ceremony? That remains to be seen.”
