After recently putting in her papers at OOH Media as chief sales officer, Niloufer Dundh (pictured) has joined Hungama Digital Media Entertainment as head of integrated media. Hungama Digital Media Entertainment is a digital entertainment and mobile services company. Dundh will be responsible for monetizing revenue across all of Hungama business’ and properties.
Speaking about the appointment, Dundh said, “Given the fact that one in 20 people below the age of 25 is Indian, we need to take a deeper took at what this generation is doing and what drives them. The integration of the web, mobile, gaming will be the new wave in the media buying and advertising space. I am looking forward to lots of learning and being part of exciting times ahead at Hungama.”
Added Siddhartha Roy, COO, Hungama Digital Media said, “Niloufer understands the business of media sales and has excellent skills in forming scalable alliances. At Hungama we have always put innovation onto the forefront; with Niloufer’s expertise in media, we endeavour to integrate digital services with traditional media practices, to provide opportunities for holistic communication.”
Dundh has about 15 years of experience in media sales across industries such as radio, television, outdoor and the digital media. She has worked in India as well as the Middle East.