Nikhil Shahane has joined 21n78e Creative Labs as chief operating officer. Shahane joins the agency from Indigo Consulting where he was VP - mobility and international business.
Sudhir Nair, founder and CEO, 21n78e, said, “Nikhil had worked with me for nearly five years at Grey and we have a great level of comfort in terms of how we operate individually. I have seen Nikhil grow exponentially and given the DNA with which we are trying to build 21n78e, he was the perfect candidate to have the conversation with. We have done well for ourselves in our first year of inception. The fact that we have our own e-products too at the centre of operations indicates that the play is much bigger. We are in an investment phase. Getting key people is crucial to fast forward our plans. Stay tuned in for more from our end.”
Shahane said, “I was excited when Sudhir set-up 21n78e. However I wasn’t entirely sure of what the plan was. Since I was also keen on building e-products, we started talking. Now that I have met the management team and being privy to the organisational vision, I am quite sure it is the right decision to join the team and take charge. I have already got involved on some of the pitches taking place and the line of thinking is different and refreshing. The products are in beta stage with a lot of effort going into strategising the distribution part of it. 2017 has begun on a very exciting note”.
He has also worked with Grey and BIG FM.