Arati Rao
Nov 01, 2010

New HP Notebooks TVC uses colour as an idiom of change

The ad has been created by Breakthrough Communications

New HP Notebooks TVC uses colour as an idiom of change

In line with its 'The Computer is Personal Again' campaign, HP Personal Systems Group has a new TVC on air for the snap-on cover feature on its notebooks. The ad features Miss India Earth 2010 Nicole Faria, and has been created by Breakthrough Communications.

In the TVC, the viewer gets to see a day in the life of Faria. When her friend needs to choose a tie, she gives him a hint of what to buy by slapping on a pink cover on her notebook. Later, she helps some school kids cross the road, by stopping traffic with a red cover on her notebook. And at the end of the day, she chooses a blue cover to go with her evening style. The voiceover is all about "Badalti hoon rang..." and the TVC ends with the line "The computer is personal again".

Speaking about the campaign, Deepti Dang, head of marketing, Personal Systems Group, Hewlett-Packard India, said, “The brief to our advertising agency, Breakthrough, was to use Colour as an idiom of expression that reflects the life of the youth today. ‘Main Rang Badalti Hoon’, creates the dissonance in the minds of the viewer. The concept of changing colour becomes an expression of positivity and power – something that the youth of today do effortlessly in the way they work and play. The background score which reads like poetry and Nicole Faria’s effortless style lends a distinct aural feel to the TVC.”

Watch the TVC

TVC Details:

Duration: 30 seconds

Language: Hindi

Creative Agency: Breakthrough Communications

Production House: Kiss Films

Director: Dhiraj Banerjee

Director of Photography: Sejal Shah

Creative Director: Suresh Varma

Source:
Campaign India

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