In line with its 'The Computer is Personal Again' campaign, HP Personal Systems Group has a new TVC on air for the snap-on cover feature on its notebooks. The ad features Miss India Earth 2010 Nicole Faria, and has been created by Breakthrough Communications.
In the TVC, the viewer gets to see a day in the life of Faria. When her friend needs to choose a tie, she gives him a hint of what to buy by slapping on a pink cover on her notebook. Later, she helps some school kids cross the road, by stopping traffic with a red cover on her notebook. And at the end of the day, she chooses a blue cover to go with her evening style. The voiceover is all about "Badalti hoon rang..." and the TVC ends with the line "The computer is personal again".
Speaking about the campaign, Deepti Dang, head of marketing, Personal Systems Group, Hewlett-Packard India, said, “The brief to our advertising agency, Breakthrough, was to use Colour as an idiom of expression that reflects the life of the youth today. ‘Main Rang Badalti Hoon’, creates the dissonance in the minds of the viewer. The concept of changing colour becomes an expression of positivity and power – something that the youth of today do effortlessly in the way they work and play. The background score which reads like poetry and Nicole Faria’s effortless style lends a distinct aural feel to the TVC.”
Watch the TVC
Duration: 30 seconds
Creative Agency: Breakthrough Communications
Production House: Kiss Films
Director: Dhiraj Banerjee
Director of Photography: Sejal Shah
Creative Director: Suresh Varma