Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Oct 09, 2009
New Generations study: Indian kids now get 39% more pocket money
The eighth edition of New Generations, Cartoon Network's patented kids' lifestyle research has some refreshed insights for marketers about consumption patterns, likes and dislikes amongs children.First up, the power of consumption amongst kids has increased (34% over 2008) and they received a total of Rs 664 crore* in pocket money and gift money in 2009. That's an increase of 39% over 2008.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
3 hours ago
In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
Advertising
4 hours ago
When permanence meets product placement
Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.
PR
5 hours ago
PR isn’t facing a sunset, but a reset
This piece is not a farewell to PR, but a farewell to an older mental model of it.
Advertising
8 hours ago
The campaigns that cut through in 2025
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
