Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Oct 09, 2009
New Generations study: Indian kids now get 39% more pocket money
The eighth edition of New Generations, Cartoon Network's patented kids' lifestyle research has some refreshed insights for marketers about consumption patterns, likes and dislikes amongs children.First up, the power of consumption amongst kids has increased (34% over 2008) and they received a total of Rs 664 crore* in pocket money and gift money in 2009. That's an increase of 39% over 2008.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Work
Sep 01, 2025
Messy pancakes make a point in Slurrp Farm's ad
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
Bisleri International partners with Tata Women’s ...
As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
Ethnix by Raymond and Shaadi.com partner with MOMS ...
A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.
Advertising
2 days ago
India’s quick commerce surge exposes a discipline ...
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
Does India need aspirational masculinity?
As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.
