Campaign India Team
Apr 09, 2012

New Business League: See who tops the list for March

Grey Group and Initiative tops the list from India

New Business League: See who tops the list for March

The just-released March New Business League sees Ogilvy topping the creative ranking with new business from Vodafone and Rebecca China, while Carat sits atop the media-agency list with wins from Bright Dairy China, HKTDC Indonesia and Colliers International.

In addition to the regular ranking, this month marks the debut of more country-specific data, some of which appears here. Stay tuned to the New Business League page and our daily bulletins for market-specific performance data throughout the month.



Rank Last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses YTD totals (US$m)
1 -9 Ogilvy Vodafone Australia, Rebecca China, Shiseido Korea 18.56 Sprite & Fanta Ind’sia 16.25
2 -3 McCann Nescafe Digital Philippines, Subway Thailand, Fidea Indonesia 15.06 ID Hospital Korea 14.3
3 -1 M&C Saatchi Volkswagen China, Mengniu Dairy Cheese China 10.27 10.27
4 -2 DDB Courts e-store S’pore, MSD Pharma India, Kalyan Saree India 13.1 BMW Malaysia 7.89
5 -5 Leo Burnett GSK Iodex Ind, Bank Muamalat Ind’sia, Coca-Cola Philippines 7.63 7.63
6 -6 Lowe PT Axis Indonesia, Lotus China, Alipay China 6.15 SRMB Srijan India 5.61
7 -4 TBWA J G Hosiery India, ID Hospital Korea, CJ Olive Young Korea 5.27 Kyowon L&C Korea 4.28
8 -7 Grey Group BAT Australia, P&G Australia, Mercedes Benz Korea Project 4.14 Coal India 4.02
9 -8 Publicis JingShaWan II of COBD China, China UnionPay China 3.1 3.09
10 -10 DraftFCB   2.46 2.15
11 -21 BBDO Fosters Australia, Macalline China, China 4.7 OTWC Malaysia 1.86
12 -16 Y&R Citizen China, Tata Project Ind, Tanaka Kikinzoku K.K. Proj Japan 3.49 1.8
13 (16=) BBH Huawei China and Japan 2 1.77
14 -15 Saatchi Big W Australia 1.46 0.85
15 (11=) Iris 0.25 0.25


China’s key creative wins

Rank Creative agency Month Account
1 Publicis Jan BaWang Shampoo
2 Ogilvy Feb Huawei
3 Publicis Feb China UnionPay
4 Leo Burnett Feb Jack & Jones
5 Lowe Feb Alipay


India's key creative wins

Rank Creative agency Month Account
1 Grey Group Jan Honda Motor
2 Leo Burnett Feb Glaxo SmithKline Iodex
3 TBWA Feb J G Hosiery Pvt Ltd
4 Lowe Jan Coconut Development Board
5 Dentsu Feb Canon Campaigns



New rank Last year Agency Recent wins Estimated YTD win revenue (US$m) Recent losses YTD totals (US$m)
1 -1 Carat Bright Dairy China, HKTDC Indonesia, Colliers International HK 21.24 FANCL Hong Kong 18.44
2 -2 UM Founder China, H&M Malaysia, Metersbonwe China 8.74 Inbisco Energen Phil’ 6.79
3 -3 PHD Covermore Insurance Australia, HTC Ind’sia, NTUC Income S’pore 7.22 BNZ New Zealand 6.69
4 -6 Initiative Innocean Worldwide Hyundai & Kia Aus, Henkel Ind’, SOHO Ind’sia 5.32 5.11
5 -13 Mindshare Yili China, Ma Foi Randstad India 6.04 NETS Singapore 4.57
6 -4 Vizeum Subaru Taiwan, Ricoh India, Choice Australia 2.61 2.61
7 -10 ZenithOptimedia Bank Muamalat Indonesia, Nike Taiwan, Disney DXD Malaysia 2.83 Mitsui Sumitomo IR 1.93
8 -12 OMD Yili China, Henkel HK, Argus Cosmetics India, NZ Treasury 4.46 Henkel India 1.39
9 -5 Dentsu Media Aeon Project Thai, Woori Financial Korea, PT. Sari Enessis Ind’sia 1.38 Matrix Singapore 1.35
10 -14 MediaCom China Unicom Non-TV Media Bus China, Wyndham Worldwide HK 2.69 0.76
11 -7 Maxus Lexus GZ DP China, Matrix S’pore, Inbisco Energen Philippines 1.69 Rebel Australia 0.42
12 -8 MPG 0.21 0.21
12= -9 MEC NBA Digital Regional, Mitsui Sumitomo IR, Yulong Food Taiwan 1.51 Henkel China 0.21
14 -11 Starcom MediaVest Novartis India 3.63 -2.22


China's key media wins

Rank Media agency Month Account
1 MindShare Feb Yili
2 Carat Jan Pfizer Wyeth
3 MediaCom Feb China Unicom
4 Carat Jan Pernod Ricard
5 OMD Feb Yili


India's key media wins

Rank Media agency Month Account
1 Initiative Feb Henkel Jyothy Labs
2 Starcom MV Jan Aircel
3 Starcom MV Jan Dabur
4 MEC Jan Reliance Commss
5 Starcom MVt Feb Novartis


Methodology The New Business League published in Campaign Asia-Pacifichas been compiled with the assistance of R3 and PwC Hong Kong. Data from a number of multi-national agencies is collected and collated by PwC Hong Kong on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that neither PwC Hong Kong nor R3 audit the data provided by the agencies or the published results.

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