Campaign India Team
Apr 09, 2012

New Business League: See who tops the list for March

Grey Group and Initiative tops the list from India

New Business League: See who tops the list for March

The just-released March New Business League sees Ogilvy topping the creative ranking with new business from Vodafone and Rebecca China, while Carat sits atop the media-agency list with wins from Bright Dairy China, HKTDC Indonesia and Colliers International.

In addition to the regular ranking, this month marks the debut of more country-specific data, some of which appears here. Stay tuned to the New Business League page and our daily bulletins for market-specific performance data throughout the month.

 

CREATIVE AGENCY PERFORMANCE LEAGUE

Rank Last month Agency Recent wins Estimated YTD win revenue (US$m) Recent losses YTD totals (US$m)
1 -9 Ogilvy Vodafone Australia, Rebecca China, Shiseido Korea 18.56 Sprite & Fanta Ind’sia 16.25
2 -3 McCann Nescafe Digital Philippines, Subway Thailand, Fidea Indonesia 15.06 ID Hospital Korea 14.3
3 -1 M&C Saatchi Volkswagen China, Mengniu Dairy Cheese China 10.27 10.27
4 -2 DDB Courts e-store S’pore, MSD Pharma India, Kalyan Saree India 13.1 BMW Malaysia 7.89
5 -5 Leo Burnett GSK Iodex Ind, Bank Muamalat Ind’sia, Coca-Cola Philippines 7.63 7.63
6 -6 Lowe PT Axis Indonesia, Lotus China, Alipay China 6.15 SRMB Srijan India 5.61
7 -4 TBWA J G Hosiery India, ID Hospital Korea, CJ Olive Young Korea 5.27 Kyowon L&C Korea 4.28
8 -7 Grey Group BAT Australia, P&G Australia, Mercedes Benz Korea Project 4.14 Coal India 4.02
9 -8 Publicis JingShaWan II of COBD China, China UnionPay China 3.1 3.09
10 -10 DraftFCB   2.46 2.15
11 -21 BBDO Fosters Australia, Macalline China, ChinaHR.com China 4.7 OTWC Malaysia 1.86
12 -16 Y&R Citizen China, Tata Project Ind, Tanaka Kikinzoku K.K. Proj Japan 3.49 1.8
13 (16=) BBH Huawei China and Japan 2 1.77
14 -15 Saatchi Big W Australia 1.46 0.85
15 (11=) Iris 0.25 0.25

 

China’s key creative wins

Rank Creative agency Month Account
1 Publicis Jan BaWang Shampoo
2 Ogilvy Feb Huawei
3 Publicis Feb China UnionPay
4 Leo Burnett Feb Jack & Jones
5 Lowe Feb Alipay

 

India's key creative wins

Rank Creative agency Month Account
1 Grey Group Jan Honda Motor
2 Leo Burnett Feb Glaxo SmithKline Iodex
3 TBWA Feb J G Hosiery Pvt Ltd
4 Lowe Jan Coconut Development Board
5 Dentsu Feb Canon Campaigns

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last year Agency Recent wins Estimated YTD win revenue (US$m) Recent losses YTD totals (US$m)
1 -1 Carat Bright Dairy China, HKTDC Indonesia, Colliers International HK 21.24 FANCL Hong Kong 18.44
2 -2 UM Founder China, H&M Malaysia, Metersbonwe China 8.74 Inbisco Energen Phil’ 6.79
3 -3 PHD Covermore Insurance Australia, HTC Ind’sia, NTUC Income S’pore 7.22 BNZ New Zealand 6.69
4 -6 Initiative Innocean Worldwide Hyundai & Kia Aus, Henkel Ind’, SOHO Ind’sia 5.32 5.11
5 -13 Mindshare Yili China, Ma Foi Randstad India 6.04 NETS Singapore 4.57
6 -4 Vizeum Subaru Taiwan, Ricoh India, Choice Australia 2.61 2.61
7 -10 ZenithOptimedia Bank Muamalat Indonesia, Nike Taiwan, Disney DXD Malaysia 2.83 Mitsui Sumitomo IR 1.93
8 -12 OMD Yili China, Henkel HK, Argus Cosmetics India, NZ Treasury 4.46 Henkel India 1.39
9 -5 Dentsu Media Aeon Project Thai, Woori Financial Korea, PT. Sari Enessis Ind’sia 1.38 Matrix Singapore 1.35
10 -14 MediaCom China Unicom Non-TV Media Bus China, Wyndham Worldwide HK 2.69 0.76
11 -7 Maxus Lexus GZ DP China, Matrix S’pore, Inbisco Energen Philippines 1.69 Rebel Australia 0.42
12 -8 MPG 0.21 0.21
12= -9 MEC NBA Digital Regional, Mitsui Sumitomo IR, Yulong Food Taiwan 1.51 Henkel China 0.21
14 -11 Starcom MediaVest Novartis India 3.63 -2.22

 

China's key media wins

Rank Media agency Month Account
1 MindShare Feb Yili
2 Carat Jan Pfizer Wyeth
3 MediaCom Feb China Unicom
4 Carat Jan Pernod Ricard
5 OMD Feb Yili

 

India's key media wins

Rank Media agency Month Account
1 Initiative Feb Henkel Jyothy Labs
2 Starcom MV Jan Aircel
3 Starcom MV Jan Dabur
4 MEC Jan Reliance Commss
5 Starcom MVt Feb Novartis

 

Methodology The New Business League published in Campaign Asia-Pacifichas been compiled with the assistance of R3 and PwC Hong Kong. Data from a number of multi-national agencies is collected and collated by PwC Hong Kong on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that neither PwC Hong Kong nor R3 audit the data provided by the agencies or the published results.

All comments and queries should be sent to greg@rthree.com.

 

Source:
Campaign India

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