The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 2 | Havas Worldwide | Akara Capital Advisors, Eruditus, Lionsgate | 87.9 | 87.9 | 44 | |
| 2 | 1 | DDB Mudra Group | Rajasthan Royals, Xiaomi Project, Viatris (Mylan) Project | 87.5 | 87.5 | 39 | |
| 3 | 3 | Wunderman Thompson | Vedanta project, Mega Lifesciences Public Co project | 58.6 | 58.6 | 57 | |
| 4 | 12 | Kinnect | Amazon Group, TVS, Triller | 36.4 | 36.4 | 36 | |
| 5 | 4 | Ogilvy | Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpres | 33.1 | 33.1 | 27 | |
| 6 | 6 | Wondrlab | Sunshine Teahouse (Chaayos), TimesPrime, Tata AIG Project | 31.4 | 31.4 | 81 | |
| 7 | 5 | VMLY&R | ORL Project, Henkel Project, ITC Project, Indira IVF Project | 28.8 | Bel Cheese | 28.8 | 59 |
| 8 | 7 | The Womb | Campus, Be Minimalist | 19.2 | 19.2 | 6 | |
| 9 | 8 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | |
| 10 | 9 | McCann Worldgroup | IndusInd Bank, Bosch | 12.8 | 12.8 | 21 | |
| 11 | 10 | MullenLowe Lintas Group | LifeCell, Amante, Zee 5 Project, Mfine, OKCredit | 8.8 | 8.8 | 15 | |
| 12 | 11 | BBDO | Reliance - Milk Basket, Sequoia Capital Project | 8.4 | 8.4 | 11 | |
| 13 | 13 | Dentsu | Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project | 7.3 | 7.3 | 11 | |
| 14 | 14 | Leo Burnett | GOQII, Udemy Project, Luxor Project | 8.3 | Fortis Healthcare | 6.3 | 34 |
| 15 | 15 | Publicis + Publicis Ambience | Firefox Project, Coke Project | 6.1 | 6.1 | 7 | |
| 16 | 16 | FCB | Lakme, Elle18 | 6.7 | IOCL (India Oil) Pro | 5.4 | 2 |
| 17 | 36 | BBH | Yes Bank Project, CaratLane, Hotstar Project, GoodWorker Project | 3.8 | 3.8 | 6 | |
| 18 | 28 | M&C Saatchi Group | 3.7 | 3.7 | 8 | ||
| 19 | 17 | Tonic Worldwide | Pure Nutrition Digital | 3.4 | 3.4 | 1 | |
| 20 | 18 | IdeateLabs | Planet Marathi | 3.4 | 3.4 | 1 | |
| 2021 (Jan-Sep): | 505.7 | 533 | |||||
| 2020 (Jan-Sep): | 296.5 | 379 | |||||
| YoY comparison | 70.60% | 40.60% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | Mindshare | NBC Bearing, Lovely Professional University, Fuji Films | 231.9 | 231.9 | 20 | ||
| 2 | 1 | Wavemaker | Tata Consumer Products, Extramarks | 88.3 | Ambuja Cement | 86 | 26 |
| 3 | 2 | Havas Media | Just Dial, StashFin, Revlon | 46.4 | 46.4 | 21 | |
| 4 | 3 | Initiative | Bombinate Technologies (Koo Media), Toyota | 33 | Hamdard (offline) | 30.6 | 8 |
| 5 | 4 | Mediacom | Tendercuts, Bayer, Henkel Adhesives, Aqualite, Ozone, Bayer Consumer Health | 26.8 | 26.8 | 15 | |
| 6 | 5 | Zenith | Enrich Hair & Skin Solutions, Carsome, DTwelve Spaces, Urban Company, MamaEarth | 11.1 | 11.1 | 12 | |
| 7 | 6 | Lodestar UM | Brillon | 8.6 | 8.6 | 1 | |
| 8 | 7 | OMD MudraMax | Apollo Pharmacy Limited, AU Bank, Repose Mattresses, Confira | 10.9 | Bira91 | 8.5 | 11 |
| 9 | 8 | m/Six | Noise, Parag Milk Foods, Dindigul Thalappakatti | 8 | 8 | 13 | |
| 10 | 9 | dentsu X | Finance client | 5.8 | 5.8 | 8 | |
| 11 | Media Kinnect | 4.2 | 4.2 | 5 | |||
| 12 | 10 | Spark Foundry | FMCG client | 3.4 | 3.4 | 1 | |
| 13 | 11 | Kinnect | Maple Digital | 1.7 | 1.7 | 1 | |
| 14 | 12 | PivotRoots | Snapdeal Digital | 1.7 | 1.7 | 1 | |
| 15 | 13 | Carat | Novocura Tech Health Services | 1.7 | 1.7 | 6 | |
| 16 | 14 | Starcom | FreshtoHome, Junglee Entertainment, Boat | 3.8 | Realme | 1 | 3 |
| 17 | 15 | iProspect | FMCG client | 0.4 | 0.4 | 3 | |
| 18 | 16 | Essence | Mamaearth | -5.5 | 0 | ||
| 19 | 17 | PHD | Lead School, Bel Group Laughing Cow | 1.9 | Brillon | -6.5 | 2 |
| 2021 (Jan-Oct): | 466 | 157 | |||||
| 2020 (Jan-Oct): | 132.8 | 125 | |||||
| YoY Comparison: | 250.80% | 25.60% |
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