Campaign India Team
Dec 08, 2021

New Business League: October 2021 update

New leaders on the creative and media agency lists

New Business League: October 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 2 Havas Worldwide Akara Capital Advisors, Eruditus, Lionsgate  87.9   87.9 44
2 1 DDB Mudra Group Rajasthan Royals, Xiaomi Project, Viatris (Mylan) Project 87.5   87.5 39
3 3 Wunderman Thompson Vedanta project, Mega Lifesciences Public Co project 58.6   58.6 57
4 12 Kinnect Amazon Group, TVS, Triller 36.4   36.4 36
5 4 Ogilvy Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpres 33.1   33.1 27
6 6 Wondrlab Sunshine Teahouse (Chaayos), TimesPrime, Tata AIG Project 31.4   31.4 81
7 5 VMLY&R ORL Project, Henkel Project, ITC Project, Indira IVF Project 28.8 Bel Cheese 28.8 59
8 7 The Womb Campus, Be Minimalist 19.2   19.2 6
9 8 IPG Team Dynamic BMW 13.4   13.4 1
10 9 McCann Worldgroup IndusInd Bank, Bosch 12.8   12.8 21
11 10 MullenLowe Lintas Group LifeCell, Amante, Zee 5 Project, Mfine, OKCredit 8.8   8.8 15
12 11 BBDO Reliance - Milk Basket, Sequoia Capital Project 8.4   8.4 11
13 13 Dentsu Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project 7.3   7.3 11
14 14 Leo Burnett GOQII, Udemy Project, Luxor Project 8.3 Fortis Healthcare 6.3 34
15 15 Publicis + Publicis Ambience Firefox Project, Coke Project 6.1   6.1 7
16 16 FCB Lakme, Elle18 6.7 IOCL (India Oil) Pro 5.4 2
17 36 BBH Yes Bank Project, CaratLane, Hotstar Project, GoodWorker Project 3.8   3.8 6
18 28 M&C Saatchi Group   3.7   3.7 8
19 17 Tonic Worldwide Pure Nutrition Digital 3.4   3.4 1
20 18 IdeateLabs Planet Marathi 3.4   3.4 1
          2021 (Jan-Sep): 505.7 533
          2020 (Jan-Sep): 296.5 379
          YoY comparison 70.60% 40.60%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1   Mindshare NBC Bearing, Lovely Professional University, Fuji Films 231.9   231.9 20
2 1 Wavemaker Tata Consumer Products, Extramarks 88.3 Ambuja Cement 86 26
3 2 Havas Media Just Dial, StashFin, Revlon 46.4   46.4 21
4 3 Initiative Bombinate Technologies (Koo Media), Toyota 33 Hamdard (offline) 30.6 8
5 4 Mediacom Tendercuts, Bayer, Henkel Adhesives, Aqualite, Ozone, Bayer Consumer Health 26.8   26.8 15
6 5 Zenith Enrich Hair & Skin Solutions, Carsome, DTwelve Spaces, Urban Company, MamaEarth 11.1   11.1 12
7 6 Lodestar UM Brillon 8.6   8.6 1
8 7 OMD MudraMax Apollo Pharmacy Limited, AU Bank, Repose Mattresses, Confira 10.9 Bira91 8.5 11
9 8 m/Six Noise, Parag Milk Foods, Dindigul Thalappakatti 8   8 13
10 9 dentsu X Finance client 5.8   5.8 8
11   Media Kinnect   4.2   4.2 5
12 10 Spark Foundry FMCG client 3.4   3.4 1
13 11 Kinnect Maple Digital 1.7   1.7 1
14 12 PivotRoots Snapdeal Digital 1.7   1.7 1
15 13 Carat Novocura Tech Health Services 1.7   1.7 6
16 14 Starcom FreshtoHome, Junglee Entertainment, Boat 3.8 Realme 1 3
17 15 iProspect FMCG client 0.4   0.4 3
18 16 Essence     Mamaearth -5.5 0
19 17 PHD Lead School, Bel Group Laughing Cow 1.9 Brillon -6.5 2
          2021 (Jan-Oct): 466 157
          2020 (Jan-Oct): 132.8 125
          YoY Comparison: 250.80% 25.60%

 

Source:
Campaign India

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