New Business League: October 2021 update

New leaders on the creative and media agency lists

Dec 08, 2021 02:32:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
12Havas WorldwideAkara Capital Advisors, Eruditus, Lionsgate 87.9 87.944
21DDB Mudra GroupRajasthan Royals, Xiaomi Project, Viatris (Mylan) Project87.5 87.539
33Wunderman ThompsonVedanta project, Mega Lifesciences Public Co project58.6 58.657
412KinnectAmazon Group, TVS, Triller36.4 36.436
54OgilvyGreenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpres33.1 33.127
66WondrlabSunshine Teahouse (Chaayos), TimesPrime, Tata AIG Project31.4 31.481
75VMLY&RORL Project, Henkel Project, ITC Project, Indira IVF Project28.8Bel Cheese28.859
87The WombCampus, Be Minimalist19.2 19.26
98IPG Team DynamicBMW13.4 13.41
109McCann WorldgroupIndusInd Bank, Bosch12.8 12.821
1110MullenLowe Lintas GroupLifeCell, Amante, Zee 5 Project, Mfine, OKCredit8.8 8.815
1211BBDOReliance - Milk Basket, Sequoia Capital Project8.4 8.411
1313DentsuJohnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project7.3 7.311
1414Leo BurnettGOQII, Udemy Project, Luxor Project8.3Fortis Healthcare6.334
1515Publicis + Publicis AmbienceFirefox Project, Coke Project6.1 6.17
1616FCBLakme, Elle186.7IOCL (India Oil) Pro5.42
1736BBHYes Bank Project, CaratLane, Hotstar Project, GoodWorker Project3.8 3.86
1828M&C Saatchi Group 3.7 3.78
1917Tonic WorldwidePure Nutrition Digital3.4 3.41
2018IdeateLabsPlanet Marathi3.4 3.41
     2021 (Jan-Sep):505.7533
     2020 (Jan-Sep):296.5379
     YoY comparison70.60%40.60%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
1 MindshareNBC Bearing, Lovely Professional University, Fuji Films231.9 231.920
21WavemakerTata Consumer Products, Extramarks88.3Ambuja Cement8626
32Havas MediaJust Dial, StashFin, Revlon46.4 46.421
43InitiativeBombinate Technologies (Koo Media), Toyota33Hamdard (offline)30.68
54MediacomTendercuts, Bayer, Henkel Adhesives, Aqualite, Ozone, Bayer Consumer Health26.8 26.815
65ZenithEnrich Hair & Skin Solutions, Carsome, DTwelve Spaces, Urban Company, MamaEarth11.1 11.112
76Lodestar UMBrillon8.6 8.61
87OMD MudraMaxApollo Pharmacy Limited, AU Bank, Repose Mattresses, Confira10.9Bira918.511
98m/SixNoise, Parag Milk Foods, Dindigul Thalappakatti8 813
109dentsu XFinance client5.8 5.88
11 Media Kinnect 4.2 4.25
1210Spark FoundryFMCG client3.4 3.41
1311KinnectMaple Digital1.7 1.71
1412PivotRootsSnapdeal Digital1.7 1.71
1513CaratNovocura Tech Health Services1.7 1.76
1614StarcomFreshtoHome, Junglee Entertainment, Boat3.8Realme13
1715iProspectFMCG client0.4 0.43
1816Essence  Mamaearth-5.50
1917PHDLead School, Bel Group Laughing Cow1.9Brillon-6.52
     2021 (Jan-Oct):466157
     2020 (Jan-Oct):132.8125
     YoY Comparison:250.80%25.60%