Campaign India Team
Dec 27, 2016

New Business League: November 2016 update

MullenLowe Lintas Group and Mindshare retain lead

New Business League: November 2016 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com

CREATIVE AGENCY PERFORMANCE LEAGUE 
 
New Rank Old Rank Agency Recent Wins Estimated YTD wins revenue (Rs crore) Recent losses Estimated overall YTD revenue No. of wins
1 1 MullenLowe Lintas Group Bajaj Corp, Vaya Life, TravelTriangle, Ayurwin Pharma, Biba Apparels 1191   1191 61
2 2 J Walter Thompson Broadcast Engineering Consultants Project, Apollo Boutique, HCL Technologies 1062.29 Kingfisher Ultra 1,023.67 165
3 3 Rediffusion Y&R Shital Blanket Project, Kolkata International Film Festival Project, TATA RTE Project 628.01   628.01 23
4 4 Ogilvy Karnataka Tourism Project, Bajaj Kratos 400, Bata India, Alkem Laboratories 713.81 TBZ 588 63
5 5 McCann Worldgroup CISCO, General Mills Project, American Tourister(Samsonite), IGL 570.63 VIP 536.31 63
6 6 Leo Burnett Reliance Jio Project, SIAM Project, Colorplus 383.66 Sony Entertainment TV 378.51 53
7 7 Isobar Micromax, Panasonic(Digital) 293.09   293.09 36
8 8 DDB Mudra Belle Wears Project, Woo, Milk Mantra 288.61 L&T Realty 263.46 68
9 9 Publicis + Publicis Ambience IFFCO, Ministry of InfoTech, Nat'l Institute of Elec & InfoTech 233.39   233.39 47
10 10 L&K Saatchi & Saatchi Hero MotoCorp, Unicef Project,, Star Cosmetics, SREI 200.06   200.06 27
11 11 Dentsu NPCI, Hug Innovations, FundsIndia.com 213.18 Cremica 177.15 10
12 12 Cheil Bata India, Fox Life, William Grant & Sons, inshorts (Digital) 166.44   166.44 17
13= 13 Social Kinnect L'Oreal Professionnel, Repeat Whisky(Digital), UpGrad(Social Media) 102.95   102.95 5
13= 16= Soho Square Sujata Appliances, Faber, Vasmol, Piaggio(Vespa and Aprilia) 102.95   102.95 5
15 14 FCB Ulka Merino Group, AVT Premium, Jagran Prakashan Brands 137.27 Siemens 90.26 6
16 15 Grey Group BMW Project, Renault Project,Reliance Broadcast Network Project 84.08   84.08 25
17 16= IBD Tokri.com, Jivi Mobiles, Morisons Baby Dreams, Only Vimal 82.36   82.36 4
18 18 Eggfirst Valentine(Digital), McCoy(Digital), Wok Express(Digital) 54.91   54.91 3
19 26 Havas Worldwide D'lecta, Swiggy 54.91   54.91 2
20 19 Contract YU Televentures, Aviva Life Insurance, BlueStone.com 75.5 Star TV 43.21 5
21 20 DigitasLBi Orient Electric(Digital), Piaggio's Aprilia(Digital) 41.18   41.18 2
21= 21= Langoor Krispy Kreme(Digital) 34.32   34.32 2
21= 21= Wieden & Kennedy Delhi Tourism  34.32   34.32 1
23= 23= iContract Garnier (Digital) 27.45   27.45 1
            6,452.00 694

MEDIA AGENCY PERFORMANCE LEAGUE

New Rank Old Rank Agency Recent Wins Estimated YTD wins revenue (Rs crore) Recent losses Estimated overall YTD revenue No. of wins
1 1 Mindshare SENCO GOLD, 91Street, Gems and Jewelary Promotion Council 458.18   458.18 50
2 2 Havas Media Sujata, Swiggy, Taj Hotels, Inbisco, Save the Children 301.62 DBS Bank (Buying) 296.13 24
3 3 Lintas Media Group Syntech Technology, Xiaomi(Social), Plackal(Social) 262.31   262.31 10
4 4 Lodestar Universal Coca-Cola, Saregama, FitBit, Borosil Glass Works 231.75 DMK Party 146.6 13
5 5 Maxus Pernod Ricard, OLX, Droom, Tata Motors, Janalakshmi Financial Services 169.87 Nikon(Digital) 106.38 7
6 6 Zenith Bombay Dyeing, Reliance Securities, Parle Products, NPCI, Telenor(Digital) 246.4 GPI India 122 25
7 7 PHD Volkswagen, Allianz, Hindsiam Bevs, Fossil, Coolwinks 82.58 GSK Nutritian 77.74 5
8 8 Vizeum Warner Brothers Pictures, TCT Mobile 62.49 Colors 51.77 4
9 9 OMD Apollo Hospital, Colors Regional, Magzter Digital Stores 90.58 Spice Mobility 51.8 10
10 10 Dentsu Media Electronic Client 56.85 Bridgestone 46.56 12
11 11 MEC Vistaprint, Uber Taxi, 10i Commerce Service, Konark Rajhans Estates 60.06 MetLife 47.36 9
12 12 Carat IT Client 38.67 Vistaprint 29.03 71
13 13 Madison Media Angel Broking, LeEco, Zopper.com, Timesjobs.com, Dixcy 78.93 Times Network 14.94 5
14 14 Alliance Vivo 13.73   13.73 1
15= 15= FoxyMoron Ather Energyu 10.3   10.3 1
15= 15= Media Kinnect Indiabulls Housing Finance 10.3   10.3 1
15= 15= Hill & Knowlton Aviva Life Insurance 10.3   10.3 1
18 18 Starcom Electronic Arts, Merck, Reliance General Insurance, Dabur(Digital) 22.31 Jaguar Land Rover 11.34 4
19 19 MediaCom Dilmah Tea, Royal Enfield, Adjavis 24.02 Volkswagen -44.61 3
            1722.1 256

 

Source:
Campaign India

Related Articles

Just Published

22 hours ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

1 day ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

1 day ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

1 day ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here