Campaign India Team
Dec 26, 2018

New Business League: November 2018 update

DDB Mudra and Mediacom continue to lead

New Business League: November 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].  
 
CREATIVE AGENCY LEAGUE
 
 
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
(Crore)
RECENT LOSSES ESTIMATED
OVERALL YTD REVENUE
(Crore)
No.of Wins
1 1 DDB Mudra HomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of India 101.6   91.5 49
2 2 Ogilvy Uber India Systems Project, UNICEF INDIA Project, Zoomcar, KEI Industries Retainer 84.9 Adani Reality 84.5 45
3 3 J Walter Thompson Midea Washing Machine, Incor, Vitasoy, Dupont-Coteva 77.5 Monte Carlo 72.9 149
4 4 Leo Burnett Spotify, Viacom 18 - Voot, Skechers, Cigna TTK Health Insurance Company 39.7 KEI Industries  Retainer 37.7 138
5 5 MullenLowe Group Lintas Group Pharmeasy Retainer, Modern Bread Retainer,I TC Retainer, Bajaj Discover 35.6   35.6 15
6 6 Publicis + Publicis Ambience Dr. Oetker, Storia, Zee 5 Project, Vivo Project, Genting Cruise Lines Project 34.9 MakeMy Trip 32.9 29
7 7 Dentsu Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper
Fit
35.9 Uber 31.8 24
8 8 Isobar Marks & Spencer(M&S), Colorbar, Fashion Brand 29.4   29.4 30
9 11 L&K Saatchi & Saatchi Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva,Muthoot Fin Corp 15.6   15.6 11
10 9 McCann WorldGroup PNB Metlife, Sidbi Project, Cure.Fit
Project, Indian Super League (ISL) Project
21.5 Cathay Pacific 15.5 41
11 10 TBWA Intel 13.4   13.4 1
12 12 Enormous Brands Dish TV 12.0   12.0 3
13 14 Columbus HDFC Life Insurance, Snapdeal, Gas-O-Fast digital 10.1   10.1 4
14 15 FCB Kurl-on, Bisleri Fonzo, Vistara, Tata AIA Life 11.7 GPI 10.0 5
15 13 RepIndia Flipkart Ads 8.7   8.7 2
16= 16= Merkley+Partners Land O’Frost 6.7   6.7 1
16= 16= LIQVD ASIA   6.7   6.7 1
18= 18= VMLY&R Abbott ACare Launch, Abbott Pediasure, Castrol Transmax, Hyatt Newsroom 6.3   6.3 8
18= 18= Rediffusion VMLY&R Abbott ACare Launch 6.3   6.3 8
20 20 Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6.0   6.0 3
  652.8 635
 
MEDIA AGENCY LEAGUE
 
1 1 MediaCom Vivo,Bose, I-on  D- VOIS communications Private Ltd,  Oyster Bath - Wellness by Water,
adidas (Buying)
53.6 Revlon Global 53.0 11
2 2 Wavemaker Huawei, McCain Foods, Cure Fit, Acko 58.1 United Airlines 51.4 22
3 3 Mindshare BP, General Mills, 3F Industries, Chennai Leisure 76.1 GSK 45.7 38
4 5 Zenith Luxottica, Lactalis, GSK, Welspun India 41.7 Magicbricks 40.6 15
5 6 Lodestar UM Wipro,IOCL, ClearScore 37.1 Cathay Pacific 32.3 5
6 7 Havas Media Voltas Beko Appliances AOR- Integrated, Sri Lanka Tourism AOR- Digital, Oyo Rooms Media AOR, OYO 32.7 Nestle Skin Health 31.3 20
7 4 dentsu X Drivezy, Coolwinks.com 31.3   30.1 18
8 8 Lintas Media Group Anchor Electricals, M G Motors, Mitsubishi 18.3   15.8 9
9 9 Carat Microsoft, British Council, ZEE5, Fossil Group 25.3 Mother Dairy 12.3 31
10 10 OMD MudraMax Daimler, Mobistar, Qantas, Wipro Consumer Care, Adani Wilmar 15.1 Luxottica 9.7 7
11 11 Starcom Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO),  Ola Cabs 8.6 Mars 5.4 8
12 12 Vizeum Car Client 5.4   5.4 2
13 13 Spark Foundry AVON, Marriott, Lenovo 2.7   2.7 3
14 14 Chimp&z Inc Barista Coffee Company Digital 1.7   1.7 1
15 15 SapientRazorfish Marriott 0.2   0.2 1
16 16 Motivator Zoomcar 1.4   0.1 1
17= 17= Publicis Groupe   0.0   0.0 0
17= 17= Famous Innovations   0.0   0.0 0
17= 17= Bottle Openers   0.0   0.0 0
20 20 Madison Media Bajaj Electricals, Continental Coffee 2.7 Oyo Rooms  Media AOR (0.5) 2
  318.3 199

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

2 days ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

2 days ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

2 days ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.