The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS |
ESTIMATED YTD WIN REVENUE (Crore) |
RECENT LOSSES |
ESTIMATED OVERALL YTD REVENUE (Crore) |
No.of Wins |
| 1 | 1 | DDB Mudra | HomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of India | 101.6 | 91.5 | 49 | |
| 2 | 2 | Ogilvy | Uber India Systems Project, UNICEF INDIA Project, Zoomcar, KEI Industries Retainer | 84.9 | Adani Reality | 84.5 | 45 |
| 3 | 3 | J Walter Thompson | Midea Washing Machine, Incor, Vitasoy, Dupont-Coteva | 77.5 | Monte Carlo | 72.9 | 149 |
| 4 | 4 | Leo Burnett | Spotify, Viacom 18 - Voot, Skechers, Cigna TTK Health Insurance Company | 39.7 | KEI Industries Retainer | 37.7 | 138 |
| 5 | 5 | MullenLowe Group Lintas Group | Pharmeasy Retainer, Modern Bread Retainer,I TC Retainer, Bajaj Discover | 35.6 | 35.6 | 15 | |
| 6 | 6 | Publicis + Publicis Ambience | Dr. Oetker, Storia, Zee 5 Project, Vivo Project, Genting Cruise Lines Project | 34.9 | MakeMy Trip | 32.9 | 29 |
| 7 | 7 | Dentsu |
Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit |
35.9 | Uber | 31.8 | 24 |
| 8 | 8 | Isobar | Marks & Spencer(M&S), Colorbar, Fashion Brand | 29.4 | 29.4 | 30 | |
| 9 | 11 | L&K Saatchi & Saatchi | Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva，Muthoot Fin Corp | 15.6 | 15.6 | 11 | |
| 10 | 9 | McCann WorldGroup |
PNB Metlife, Sidbi Project, Cure.Fit Project, Indian Super League (ISL) Project |
21.5 | Cathay Pacific | 15.5 | 41 |
| 11 | 10 | TBWA | Intel | 13.4 | 13.4 | 1 | |
| 12 | 12 | Enormous Brands | Dish TV | 12.0 | 12.0 | 3 | |
| 13 | 14 | Columbus | HDFC Life Insurance, Snapdeal, Gas-O-Fast digital | 10.1 | 10.1 | 4 | |
| 14 | 15 | FCB | Kurl-on, Bisleri Fonzo, Vistara, Tata AIA Life | 11.7 | GPI | 10.0 | 5 |
| 15 | 13 | RepIndia | Flipkart Ads | 8.7 | 8.7 | 2 | |
| 16= | 16= | Merkley+Partners | Land O’Frost | 6.7 | 6.7 | 1 | |
| 16= | 16= | LIQVD ASIA | 6.7 | 6.7 | 1 | ||
| 18= | 18= | VMLY&R | Abbott ACare Launch, Abbott Pediasure, Castrol Transmax, Hyatt Newsroom | 6.3 | 6.3 | 8 | |
| 18= | 18= | Rediffusion VMLY&R | Abbott ACare Launch | 6.3 | 6.3 | 8 | |
| 20 | 20 | Famous Innovations | VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein | 6.0 | 6.0 | 3 | |
| 652.8 | 635 | ||||||
MEDIA AGENCY LEAGUE
| 1 | 1 | MediaCom |
Vivo，Bose, I-on D- VOIS communications Private Ltd, Oyster Bath - Wellness by Water， adidas (Buying) |
53.6 | Revlon Global | 53.0 | 11 |
| 2 | 2 | Wavemaker | Huawei, McCain Foods, Cure Fit, Acko | 58.1 | United Airlines | 51.4 | 22 |
| 3 | 3 | Mindshare | BP, General Mills, 3F Industries, Chennai Leisure | 76.1 | GSK | 45.7 | 38 |
| 4 | 5 | Zenith | Luxottica, Lactalis, GSK, Welspun India | 41.7 | Magicbricks | 40.6 | 15 |
| 5 | 6 | Lodestar UM | Wipro,IOCL, ClearScore | 37.1 | Cathay Pacific | 32.3 | 5 |
| 6 | 7 | Havas Media | Voltas Beko Appliances AOR- Integrated, Sri Lanka Tourism AOR- Digital, Oyo Rooms Media AOR, OYO | 32.7 | Nestle Skin Health | 31.3 | 20 |
| 7 | 4 | dentsu X | Drivezy, Coolwinks.com | 31.3 | 30.1 | 18 | |
| 8 | 8 | Lintas Media Group | Anchor Electricals, M G Motors, Mitsubishi | 18.3 | 15.8 | 9 | |
| 9 | 9 | Carat | Microsoft, British Council, ZEE5, Fossil Group | 25.3 | Mother Dairy | 12.3 | 31 |
| 10 | 10 | OMD MudraMax | Daimler, Mobistar, Qantas, Wipro Consumer Care, Adani Wilmar | 15.1 | Luxottica | 9.7 | 7 |
| 11 | 11 | Starcom | Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs | 8.6 | Mars | 5.4 | 8 |
| 12 | 12 | Vizeum | Car Client | 5.4 | 5.4 | 2 | |
| 13 | 13 | Spark Foundry | AVON, Marriott, Lenovo | 2.7 | 2.7 | 3 | |
| 14 | 14 | Chimp&z Inc | Barista Coffee Company Digital | 1.7 | 1.7 | 1 | |
| 15 | 15 | SapientRazorfish | Marriott | 0.2 | 0.2 | 1 | |
| 16 | 16 | Motivator | Zoomcar | 1.4 | 0.1 | 1 | |
| 17= | 17= | Publicis Groupe | 0.0 | 0.0 | 0 | ||
| 17= | 17= | Famous Innovations | 0.0 | 0.0 | 0 | ||
| 17= | 17= | Bottle Openers | 0.0 | 0.0 | 0 | ||
| 20 | 20 | Madison Media | Bajaj Electricals, Continental Coffee | 2.7 | Oyo Rooms Media AOR | (0.5) | 2 |
| 318.3 | 199 | ||||||
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