Campaign India Team
Dec 26, 2018

New Business League: November 2018 update

DDB Mudra and Mediacom continue to lead

New Business League: November 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
 
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
(Crore)
RECENT LOSSES ESTIMATED
OVERALL YTD REVENUE
(Crore)
No.of Wins
1 1 DDB Mudra HomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of India 101.6   91.5 49
2 2 Ogilvy Uber India Systems Project, UNICEF INDIA Project, Zoomcar, KEI Industries Retainer 84.9 Adani Reality 84.5 45
3 3 J Walter Thompson Midea Washing Machine, Incor, Vitasoy, Dupont-Coteva 77.5 Monte Carlo 72.9 149
4 4 Leo Burnett Spotify, Viacom 18 - Voot, Skechers, Cigna TTK Health Insurance Company 39.7 KEI Industries  Retainer 37.7 138
5 5 MullenLowe Group Lintas Group Pharmeasy Retainer, Modern Bread Retainer,I TC Retainer, Bajaj Discover 35.6   35.6 15
6 6 Publicis + Publicis Ambience Dr. Oetker, Storia, Zee 5 Project, Vivo Project, Genting Cruise Lines Project 34.9 MakeMy Trip 32.9 29
7 7 Dentsu Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper
Fit
35.9 Uber 31.8 24
8 8 Isobar Marks & Spencer(M&S), Colorbar, Fashion Brand 29.4   29.4 30
9 11 L&K Saatchi & Saatchi Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva,Muthoot Fin Corp 15.6   15.6 11
10 9 McCann WorldGroup PNB Metlife, Sidbi Project, Cure.Fit
Project, Indian Super League (ISL) Project
21.5 Cathay Pacific 15.5 41
11 10 TBWA Intel 13.4   13.4 1
12 12 Enormous Brands Dish TV 12.0   12.0 3
13 14 Columbus HDFC Life Insurance, Snapdeal, Gas-O-Fast digital 10.1   10.1 4
14 15 FCB Kurl-on, Bisleri Fonzo, Vistara, Tata AIA Life 11.7 GPI 10.0 5
15 13 RepIndia Flipkart Ads 8.7   8.7 2
16= 16= Merkley+Partners Land O’Frost 6.7   6.7 1
16= 16= LIQVD ASIA   6.7   6.7 1
18= 18= VMLY&R Abbott ACare Launch, Abbott Pediasure, Castrol Transmax, Hyatt Newsroom 6.3   6.3 8
18= 18= Rediffusion VMLY&R Abbott ACare Launch 6.3   6.3 8
20 20 Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6.0   6.0 3
  652.8 635
 
MEDIA AGENCY LEAGUE
 
1 1 MediaCom Vivo,Bose, I-on  D- VOIS communications Private Ltd,  Oyster Bath - Wellness by Water,
adidas (Buying)
53.6 Revlon Global 53.0 11
2 2 Wavemaker Huawei, McCain Foods, Cure Fit, Acko 58.1 United Airlines 51.4 22
3 3 Mindshare BP, General Mills, 3F Industries, Chennai Leisure 76.1 GSK 45.7 38
4 5 Zenith Luxottica, Lactalis, GSK, Welspun India 41.7 Magicbricks 40.6 15
5 6 Lodestar UM Wipro,IOCL, ClearScore 37.1 Cathay Pacific 32.3 5
6 7 Havas Media Voltas Beko Appliances AOR- Integrated, Sri Lanka Tourism AOR- Digital, Oyo Rooms Media AOR, OYO 32.7 Nestle Skin Health 31.3 20
7 4 dentsu X Drivezy, Coolwinks.com 31.3   30.1 18
8 8 Lintas Media Group Anchor Electricals, M G Motors, Mitsubishi 18.3   15.8 9
9 9 Carat Microsoft, British Council, ZEE5, Fossil Group 25.3 Mother Dairy 12.3 31
10 10 OMD MudraMax Daimler, Mobistar, Qantas, Wipro Consumer Care, Adani Wilmar 15.1 Luxottica 9.7 7
11 11 Starcom Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO),  Ola Cabs 8.6 Mars 5.4 8
12 12 Vizeum Car Client 5.4   5.4 2
13 13 Spark Foundry AVON, Marriott, Lenovo 2.7   2.7 3
14 14 Chimp&z Inc Barista Coffee Company Digital 1.7   1.7 1
15 15 SapientRazorfish Marriott 0.2   0.2 1
16 16 Motivator Zoomcar 1.4   0.1 1
17= 17= Publicis Groupe   0.0   0.0 0
17= 17= Famous Innovations   0.0   0.0 0
17= 17= Bottle Openers   0.0   0.0 0
20 20 Madison Media Bajaj Electricals, Continental Coffee 2.7 Oyo Rooms  Media AOR (0.5) 2
  318.3 199

 

Source:
Campaign India

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