The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | J Walter Thompson | India Tourisum Development Corporation Project, Confederation of Indian Industry Project | 90.9 | Horlicks | 88.4 | 132 |
| 2 | 2 | Ogilvy | HIL Ltd-IPL Project, Kasturi & Sons, I To 1 Help.Net, Amazon Project | 76.4 | GSK ENO(ATL) | 75.9 | 61 |
| 3 | 3 | Leo Burnett | Emami Agrotech Project, Bajaj Allianz Project, Angel Broking | 53 | 53 | 116 | |
| 4 | 4 | McCann Worldgroup | Smartron, Next Thermal, Boston Scientific Project | 43.5 | 43.5 | 53 | |
| 5 | 5 | DDB Mudra | Bhim/Rupay, Hotstar OTT Project, L'Oreal Professional | 38.5 | 38.5 | 118 | |
| 6 | 8 | Rediffusion Y&R | Tata Steel, Sonalika Tractors, Government of Maharashtra Project | 36.6 | 36.6 | 20 | |
| 7 | 6 | MullenLowe Group Lintas Group | Fossil, Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax | 30.3 | Croma | 29.2 | 35 |
| 8 | 7 | Publicis + Publicis Ambience | Cera, Glenmark Pharma, Zee TV, Big FM, N K Proteins Project | 30.8 | Times Group | 28.3 | 31 |
| 9 | 9 | Dentsu | Goomo.com, Vieda, MTR Foods and Orkla, Panasonic Project | 21.6 | 21.6 | 22 | |
| 10 | 30 | FCB | MERCK Consumer Health - Sangobion | 21.1 | 16.1 | 8 | |
| 11 | 10 | L&K Saatchi & Saatchi | Varroc, Hero Salute, Sterling Holidays, Tata Realty & Infrastructure | 12.9 | 12.9 | 14 | |
| 12 | 12 | The Womb | Axis Mutual Fund, ASUS, Godrej Tyson, Honeywell Air Purifiers | 8.8 | 8.8 | 8 | |
| 13 | 11 | Digital F5 | BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital) | 8.7 | 8.7 | 5 | |
| 14 | 17 | Isobar | VIP Bags Digital | 8.4 | 8.4 | 13 | |
| 15 | 13 | iCubesWire | R K Marble (Digital), Sanghi Cement(Digital), Printronix | 7.4 | 7.4 | 4 | |
| 16= | 14= | Wieden + Kennedy | Budweiser, Haywards 5000, Dalmia Cement | 6.7 | 6.7 | 4 | |
| 16= | 14= | Social Kinnect | Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 | 6.7 | 6.7 | 5 | |
| 16= | 14= | Langoor | EPSON (Digital), Goodness! (Digital), Tata Sky (Digital) | 6.7 | 6.7 | 4 | |
| 19 | 18 | FoxyMoron | Wok To Walk Digital, HOOQ | 5.4 | 5.4 | 3 | |
| 20 | 19 | Grey | Raymond, Indian Oil Corporation Project, Dell Project | 5.3 | 5.3 | 16 | |
| 620.1 | 754 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | MEC | ITC Industries, NMIMS, Phonepe.Com, Cavinkare, Corv | 70.9 | Cigna TTK | 64.9 | 9 |
| 2 | 2 | Havas Media | Muthoot Pappachan Group, PSI, JDE, Opera, Indian Carpet Export Promotion Council | 58.5 | 58.5 | 41 | |
| 3 | 4 | Dentsu X | Car Client | 43.9 | 43.9 | 9 | |
| 4 | 5 | Mindshare | Discovery Jeet, Sanofi, IBM, Dyson, Kimberly Clark Milk | 52.6 | Godrej & Boyce | 41.9 | 37 |
| 5 | 3 | Lodestar Universal | Marico, Medlife, Bank of India, BMW, Orient Electric | 40.3 | Muthoot Pappachan Group | 37.6 | 11 |
| 6 | 9 | Zenith | Nestle, Honeywell, Reliance MF SEO | 33.8 | FoodPanda | 32.2 | 8 |
| 7 | 6 | Mediacom | Akzo Nobel Paints, Verse Innovation, PayPal, PSA Group Global, Mars, Goibibo | 26.4 | 26.4 | 13 | |
| 8 | 7 | Starcom | HDFC Bank Digital Media, McDonald's Performance Marketing, HDFC Ergo Digital Media | 26.9 | Sanofi | 21.7 | 19 |
| 9 | 8 | Lintas Media Group | Lego, Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group | 23.3 | Bajaj Finserv | 20.6 | 6 |
| 10 | 10 | OMD MudraMax | Levi's, The Arya Vaidya Pharmacy, Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable | 16.2 | Kraft Heinz | 12.4 | 16 |
| 11 | 11 | PHD | Stanley Black & Decker, Cipla, Amaya Gaming, Moolchand Hospitals Project | 5.5 | Unilever Communications Planning | 4.5 | 8 |
| 12 | 12 | Famous Innovations | Ruosh | 2.1 | 2.1 | 2 | |
| 13= | 13= | Bottle Openers | Carrier | 1 | 1 | 1 | |
| 13= | 13= | Xposure | UCWeb | 1 | 1 | 1 | |
| 15 | 15 | Vizeum | Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles | 2.8 | Colors | 1 | 7 |
| 16 | 16 | 21N78E | IONA | 0.7 | 0.7 | 1 | |
| 17 | 17 | Motivator | Bajaj Corp | 0.5 | 0.5 | 1 | |
| 18 | 18 | Carat | Standard Chartered Bank | 5.6 | Sony | -2.1 | 20 |
| 19 | 19 | Madison Media | Viacom18, Mi, NestAway, Uber | 9.3 | Marico | -10.4 | 5 |
| 358.3 | 215 |
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