New Business League: May 2019 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]. 

 

CREATIVE AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	DDB Mudra	Project X Project, Sonata, Brookefield AOR+Project, PlayStation, Daniel Wellington	73.4		73.4	26
2	2	Wunderman Thompson	Roadster, Godrej Interio, STB, Nova Eyewear Solutions, Nutral	36.2		36.2	42
3	4	MullenLowe Lintas Group	USV Private Limited, Tata Motors' Altroz, HONOR, Ruosh, Medlife.com	32.8		32.8	11
4	3	Ogilvy	Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project	27.7		27.7	21
5	5	Leo Burnett	Bajaj Commercial AOR - LBM, Acko General insurance, Ensure Project - LBM, Amazon Repurchase AOR - Orchard, OCEAN DRINKS PRIVATE LIMITED Project - Orchard	27.1	Coke - Thums Up	25	28
6	7	Dentsu	Britannia Timepass	14		14	5
7	6	McCann Worldgroup	MYNTRA Project, Mylan Retainer, COFFEE BOARD Project, Aqualite Project	13.9		13.9	16
8	44	VMLY&R	Big Bazaar, SUD Life, Saffola Oils	12.9		12.9	7
9	9	Publicis + Publicis Ambience	WeWork Project, Body Shop Project, Ebro Foods India, GPI - Cavanders, Wellman, Twitter Project	7.4		7.4	10
10	29	L&K Saatchi & Saatchi	Prayagh Nutri, Casio, VFS Global	7.6		7.3	8
11	22	FCB	Domino's Pizza	6.7		6.2	2
12	8	Havas Worldwide	Citroën	5.4		5.4	2
13	10	BBH	Audi	6.7	Playstation	4.7	1
14	11	Indigo Consulting	HSIL Ltd Project-Istrat, Valvoline Retainer - Istrat, Amazon, You Tube, ANI Technologies Pvt Ltd (OLA)	4.2		4.2	11
15	12	Gozoop	IPL Franchise Kolkata Knight Riders (KKR), amanté digital	4		4	2
16	13	Digitas	Jetwing Project, Nestle Health Sciences, Puma, Myntra Designs Private Limited	3.6		3.5	7
17=	14=	BBDO	Bumble	3.4		3.4	1
17=	14=	Famous Innovations	Monster	3.4		3.4	1
17=	14=	Jack in the Box WW	Marico's Parachute Advansed Coconut Créme Oil	3.4		3.4	1
17=	14=	TBWA	Hamleys	3.4		3.4	1
						334.9	237

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Mindshare	Udaan, Mosons Extractions, Sebamed, Oxfordcaps, Hindware	83		83	41
2	2	Lodestar UM	Zomato, ABT Associates, HPCL (Hindustan Petroleum Corporation LTD)	22.6	Zivame	21.6	3
3	3	Zenith	Honor Project, Hero Electronix	15.4		15.4	3
4	4	Wavemaker	Muthoot Fin Corp, Mfine, Cure.Fit, ITC	14.7		14.1	9
5	5	Madison Media	Marico, Marico Media	13.7		13.7	1
6	6	Dentsu x	Food company	7.5		7.5	6
7	8	Starcom	Ampere from Greaves Cotton Project, RealMe Mobiles, Adda 52, Zivame	5	National Geographic	4.3	4
8	7	Havas Media	British Council, Toto, Bajaj Alliance General Insurance, Accor Hotels (Arena Media - Delhi), Four Seasons Hotel Bangalore (Arena Media)	4.3		4.3	5
9	10	MediaCom	ShareChat, Merck	4.1		4.1	2
10	9	Lintas Media Group	RSH Global, Bal Raksha Bharat (Save The Children	2.5		2.5	2
11	12	PHD	Singapore Airlines	1.2		1.2	1
12	11	Carat	Manufacturing Company	3.8	Mosons Extractions	0.9	2
13	13	OMD MudraMax	Cardekho, Clearscore, 91SpringBoard	4.1	Lovely Professional University	-0.8	4
14	14	Motivator			Honor	-11.5
						160.4	83