Campaign India Team
Jun 28, 2019

New Business League: May 2019 update

DDB Mudra and Mindshare retain the lead

New Business League: May 2019 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Project X Project, Sonata, Brookefield AOR+Project, PlayStation, Daniel Wellington 73.4   73.4 26
2 2 Wunderman Thompson Roadster, Godrej Interio, STB, Nova Eyewear Solutions, Nutral 36.2   36.2 42
3 4 MullenLowe Lintas Group USV Private Limited, Tata Motors' Altroz, HONOR, Ruosh, Medlife.com 32.8   32.8 11
4 3 Ogilvy Uber India Project, Star Group - Hotstar VIP, Home Credit, ITC Intense Sticks Project 27.7   27.7 21
5 5 Leo Burnett Bajaj Commercial AOR - LBM, Acko General insurance, Ensure Project - LBM, Amazon Repurchase AOR - Orchard, OCEAN DRINKS PRIVATE LIMITED Project - Orchard 27.1 Coke - Thums Up 25 28
6 7 Dentsu Britannia Timepass 14   14 5
7 6 McCann Worldgroup MYNTRA Project, Mylan Retainer, COFFEE BOARD Project, Aqualite Project 13.9   13.9 16
8 44 VMLY&R Big Bazaar, SUD Life, Saffola Oils 12.9   12.9 7
9 9 Publicis + Publicis Ambience WeWork Project, Body Shop Project, Ebro Foods India, GPI - Cavanders, Wellman, Twitter Project 7.4   7.4 10
10 29 L&K Saatchi & Saatchi Prayagh Nutri, Casio, VFS Global 7.6   7.3 8
11 22 FCB Domino's Pizza 6.7   6.2 2
12 8 Havas Worldwide Citroën 5.4   5.4 2
13 10 BBH Audi 6.7 Playstation 4.7 1
14 11 Indigo Consulting HSIL Ltd Project-Istrat, Valvoline Retainer - Istrat, Amazon, You Tube, ANI Technologies Pvt Ltd (OLA) 4.2   4.2 11
15 12 Gozoop IPL Franchise Kolkata Knight Riders (KKR), amanté digital 4   4 2
16 13 Digitas Jetwing Project, Nestle Health Sciences, Puma, Myntra Designs Private Limited 3.6   3.5 7
17= 14= BBDO Bumble 3.4   3.4 1
17= 14= Famous Innovations Monster 3.4   3.4 1
17= 14= Jack in the Box WW Marico's Parachute Advansed Coconut Créme Oil 3.4   3.4 1
17= 14= TBWA Hamleys 3.4   3.4 1
            334.9 237
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Mindshare Udaan, Mosons Extractions, Sebamed, Oxfordcaps, Hindware 83   83 41
2 2 Lodestar UM Zomato, ABT Associates, HPCL (Hindustan Petroleum Corporation LTD) 22.6 Zivame 21.6 3
3 3 Zenith Honor Project, Hero Electronix 15.4   15.4 3
4 4 Wavemaker Muthoot Fin Corp, Mfine, Cure.Fit, ITC 14.7   14.1 9
5 5 Madison Media Marico, Marico Media 13.7   13.7 1
6 6 Dentsu x Food company 7.5   7.5 6
7 8 Starcom Ampere from Greaves Cotton Project, RealMe Mobiles, Adda 52, Zivame 5 National Geographic 4.3 4
8 7 Havas Media British Council, Toto, Bajaj Alliance General Insurance, Accor Hotels (Arena Media - Delhi), Four Seasons Hotel Bangalore (Arena Media) 4.3   4.3 5
9 10 MediaCom ShareChat, Merck 4.1   4.1 2
10 9 Lintas Media Group RSH Global, Bal Raksha Bharat (Save The Children 2.5   2.5 2
11 12 PHD Singapore Airlines 1.2   1.2 1
12 11 Carat Manufacturing Company 3.8 Mosons Extractions 0.9 2
13 13 OMD MudraMax Cardekho, Clearscore, 91SpringBoard 4.1 Lovely Professional University -0.8 4
14 14 Motivator     Honor -11.5  
            160.4 83

 

Source:
Campaign India

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