Campaign India Team
Feb 01, 2022

New Business League: December 2021 (updated list)

Which agency topped the 2021 list?

Photo by Florian Schmetz on Unsplash
Photo by Florian Schmetz on Unsplash
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE (updated on 23 February)
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 DDB Mudra Group Sterlite Technologies, GMR Sports, Meesho, Rajasthan Royals 103.2   103.2 50
2 2 Havas Worldwide Ikea Project, McKinsey & Company India Project, Red Event Services LLC Project 98   98 47
3 7 VMLY&R Coca Cola Project, Horlicks Project, FMC Project 65.6   65.6 70
4 3 Wunderman Thompson Vedanta Project, Mega Lifesciences Public Co 58.6   58.6 57
5 4 Kinnect Mahindra Electric Mobility, Zoya Diamonds, Amazon ART '22, Amazon Group, TVS, Triller 37.7   37.7 39
6 6 Wondrlab HealthifyMe Wellness Project, Grohe India Project 35.6   35.6 105
7 5 Ogilvy Nestlé, Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress 37.4   34 30
8 8 The Womb Campus, Be Minimalist 19.2   19.2 6
9 9 MullenLowe Lintas Group Bayer - Saridon And Supradyn, Lagos Free Zone, Cleartrip 16.7   16.7 20
10 10 McCann Worldgroup IndusInd Bank, Bosch, Green Cell Mobility 13.7   13.7 22
11 11 IPG Team Dynamic BMW 13.4   13.4 1
12 13 Dentsu Social Alpha, Johnson ControlsHitachi Air Conditioning India, GeneriCo, LLC Project 12.6   12.6 20
13 12 BBDO Reliance - Milk Basket, Sequoia Capital Project, Zed Lifestyle Project 8.7   8.7 13
14 36 L&K Saatchi & Saatchi   7.1   7.1 32
15 14 Leo Burnett GOQII, Udemy Project, Luxor Project 8.3 Fortis Healthcare 6.3 35
16 15 Publicis + Publicis Ambience Firefox Project, Coke Project 6.1   6.1 7
17 17 M&C Saatchi Group Audible project 4.9   4.9 9
18 18 BBH Keva, Mahindra Racing, Yes Bank Project, CaratLane, Hotstar Project 3.9   3.9 8
19 25 Grey Group Asusteck Computer Inc, Organic India 3.9   3.9 7
20 37 Isobar Retail Client 3.7   3.4 11
          2021 (Jan-Dec): 593 624
          2020 (Jan-Dec): 339.6 432
          YoY comparison 74.60% 44.40%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Mindshare Zest Money, NBC Bearing, Lovely Professional University, Fuji Films 246.1   244.5 59
2 2 Wavemaker Ace Turtle (Performance & Branding), Tata Consumer Products  88.7 Ambuja Cement 86.5 27
3 3 Havas Media Rajnigandha(Digital Media), Mirae Asset (Offline Media), RenewBuy, PureVeda (Aurea Biolabs) 51.6   51.6 29
4 10 dentsu X Reckitt Benckiser, Securities and Exchange Board of India 38.3   38.3 18
5 5 Inititiave Arvind Brands - Arrow, Bombinate Technologies (Koo Media), Toyota 33.3 Hamdard (offline) 30.9 9
6 4 Mediacom The Coca-Cola Company, Exide Battery Digital, Tendercuts, Bayer, Henkel Adhesives 30.8   30.8 17
7 6 Zenith Smallcase Performance Media (Programmatic), Enrich Hair & Skin Solutions, Carsome 15   15 18
8 9 M/Six Noise, Parag Milk Foods, Dindigul Thalappakatti 11.9   11.9 22
9 7 OMD MudraMax Apollo Pharmacy, United Biscuits 12.9 Bira91 10.4 51
10 8 Lodestar UM Dyson, Brillon 8.9   8.9 2
11 11 Media Kinnect ABFRL, Raymond Realty, TVS, Dr. Reddy's, Coursera 7.1   7.1 22
12 12 Spark Foundry FMCG Client 3.8   3.8 2
13 13 Kinnect Maple Digital 1.7   1.7 1
14 14 PivotRoots Snapdeal Digital 1.7   1.7 1
15 15 Carat Novocura Tech Health Services 1.7   1.7 6
16 16 Starcom FreshtoHome, Junglee Entertainment, Boat 4.5 Realme 1.6 4
17 17 iProspect FMCG Client 0.5   0.5 4
18 19 PHD ShareChat, Sanofi, Lead School 7.7 Brillion -0.6 7
19 18 Essence     Mamaearth -5.5 0
          2021 (Jan-Dec): 540.7 253
          2020 (Jan-Dec): 163.3 159
          YoY Comparison: 231.10% 65.40%

 

Source:
Campaign India

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