New Business League: December 2021 (updated list)

Which agency topped the 2021 list?

Feb 01, 2022 03:33:00 AM | Article | Campaign India Team Share - Share to Facebook

Photo by Florian Schmetz on Unsplash

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE (updated on 23 February)
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11DDB Mudra GroupSterlite Technologies, GMR Sports, Meesho, Rajasthan Royals103.2 103.250
22Havas WorldwideIkea Project, McKinsey & Company India Project, Red Event Services LLC Project98 9847
37VMLY&RCoca Cola Project, Horlicks Project, FMC Project65.6 65.670
43Wunderman ThompsonVedanta Project, Mega Lifesciences Public Co58.6 58.657
54KinnectMahindra Electric Mobility, Zoya Diamonds, Amazon ART '22, Amazon Group, TVS, Triller37.7 37.739
66WondrlabHealthifyMe Wellness Project, Grohe India Project35.6 35.6105
75OgilvyNestlé, Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress37.4 3430
88The WombCampus, Be Minimalist19.2 19.26
99MullenLowe Lintas GroupBayer - Saridon And Supradyn, Lagos Free Zone, Cleartrip16.7 16.720
1010McCann WorldgroupIndusInd Bank, Bosch, Green Cell Mobility13.7 13.722
1111IPG Team DynamicBMW13.4 13.41
1213DentsuSocial Alpha, Johnson ControlsHitachi Air Conditioning India, GeneriCo, LLC Project12.6 12.620
1312BBDOReliance - Milk Basket, Sequoia Capital Project, Zed Lifestyle Project8.7 8.713
1436L&K Saatchi & Saatchi 7.1 7.132
1514Leo BurnettGOQII, Udemy Project, Luxor Project8.3Fortis Healthcare6.335
1615Publicis + Publicis AmbienceFirefox Project, Coke Project6.1 6.17
1717M&C Saatchi GroupAudible project4.9 4.99
1818BBHKeva, Mahindra Racing, Yes Bank Project, CaratLane, Hotstar Project3.9 3.98
1925Grey GroupAsusteck Computer Inc, Organic India3.9 3.97
2037IsobarRetail Client3.7 3.411
     2021 (Jan-Dec):593624
     2020 (Jan-Dec):339.6432
     YoY comparison74.60%44.40%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11MindshareZest Money, NBC Bearing, Lovely Professional University, Fuji Films246.1 244.559
22WavemakerAce Turtle (Performance & Branding), Tata Consumer Products 88.7Ambuja Cement86.527
33Havas MediaRajnigandha(Digital Media), Mirae Asset (Offline Media), RenewBuy, PureVeda (Aurea Biolabs)51.6 51.629
410dentsu XReckitt Benckiser, Securities and Exchange Board of India38.3 38.318
55InititiaveArvind Brands - Arrow, Bombinate Technologies (Koo Media), Toyota33.3Hamdard (offline)30.99
64MediacomThe Coca-Cola Company, Exide Battery Digital, Tendercuts, Bayer, Henkel Adhesives30.8 30.817
76ZenithSmallcase Performance Media (Programmatic), Enrich Hair & Skin Solutions, Carsome15 1518
89M/SixNoise, Parag Milk Foods, Dindigul Thalappakatti11.9 11.922
97OMD MudraMaxApollo Pharmacy, United Biscuits12.9Bira9110.451
108Lodestar UMDyson, Brillon8.9 8.92
1111Media KinnectABFRL, Raymond Realty, TVS, Dr. Reddy's, Coursera7.1 7.122
1212Spark FoundryFMCG Client3.8 3.82
1313KinnectMaple Digital1.7 1.71
1414PivotRootsSnapdeal Digital1.7 1.71
1515CaratNovocura Tech Health Services1.7 1.76
1616StarcomFreshtoHome, Junglee Entertainment, Boat4.5Realme1.64
1717iProspectFMCG Client0.5 0.54
1819PHDShareChat, Sanofi, Lead School7.7Brillion-0.67
1918Essence  Mamaearth-5.50
     2021 (Jan-Dec):540.7253
     2020 (Jan-Dec):163.3159
     YoY Comparison:231.10%65.40%