The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE (updated on 23 February)
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra Group | Sterlite Technologies, GMR Sports, Meesho, Rajasthan Royals | 103.2 | 103.2 | 50 | |
| 2 | 2 | Havas Worldwide | Ikea Project, McKinsey & Company India Project, Red Event Services LLC Project | 98 | 98 | 47 | |
| 3 | 7 | VMLY&R | Coca Cola Project, Horlicks Project, FMC Project | 65.6 | 65.6 | 70 | |
| 4 | 3 | Wunderman Thompson | Vedanta Project, Mega Lifesciences Public Co | 58.6 | 58.6 | 57 | |
| 5 | 4 | Kinnect | Mahindra Electric Mobility, Zoya Diamonds, Amazon ART '22, Amazon Group, TVS, Triller | 37.7 | 37.7 | 39 | |
| 6 | 6 | Wondrlab | HealthifyMe Wellness Project, Grohe India Project | 35.6 | 35.6 | 105 | |
| 7 | 5 | Ogilvy | Nestlé, Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress | 37.4 | 34 | 30 | |
| 8 | 8 | The Womb | Campus, Be Minimalist | 19.2 | 19.2 | 6 | |
| 9 | 9 | MullenLowe Lintas Group | Bayer - Saridon And Supradyn, Lagos Free Zone, Cleartrip | 16.7 | 16.7 | 20 | |
| 10 | 10 | McCann Worldgroup | IndusInd Bank, Bosch, Green Cell Mobility | 13.7 | 13.7 | 22 | |
| 11 | 11 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | |
| 12 | 13 | Dentsu | Social Alpha, Johnson ControlsHitachi Air Conditioning India, GeneriCo, LLC Project | 12.6 | 12.6 | 20 | |
| 13 | 12 | BBDO | Reliance - Milk Basket, Sequoia Capital Project, Zed Lifestyle Project | 8.7 | 8.7 | 13 | |
| 14 | 36 | L&K Saatchi & Saatchi | 7.1 | 7.1 | 32 | ||
| 15 | 14 | Leo Burnett | GOQII, Udemy Project, Luxor Project | 8.3 | Fortis Healthcare | 6.3 | 35 |
| 16 | 15 | Publicis + Publicis Ambience | Firefox Project, Coke Project | 6.1 | 6.1 | 7 | |
| 17 | 17 | M&C Saatchi Group | Audible project | 4.9 | 4.9 | 9 | |
| 18 | 18 | BBH | Keva, Mahindra Racing, Yes Bank Project, CaratLane, Hotstar Project | 3.9 | 3.9 | 8 | |
| 19 | 25 | Grey Group | Asusteck Computer Inc, Organic India | 3.9 | 3.9 | 7 | |
| 20 | 37 | Isobar | Retail Client | 3.7 | 3.4 | 11 | |
| 2021 (Jan-Dec): | 593 | 624 | |||||
| 2020 (Jan-Dec): | 339.6 | 432 | |||||
| YoY comparison | 74.60% | 44.40% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | Zest Money, NBC Bearing, Lovely Professional University, Fuji Films | 246.1 | 244.5 | 59 | |
| 2 | 2 | Wavemaker | Ace Turtle (Performance & Branding), Tata Consumer Products | 88.7 | Ambuja Cement | 86.5 | 27 |
| 3 | 3 | Havas Media | Rajnigandha(Digital Media), Mirae Asset (Offline Media), RenewBuy, PureVeda (Aurea Biolabs) | 51.6 | 51.6 | 29 | |
| 4 | 10 | dentsu X | Reckitt Benckiser, Securities and Exchange Board of India | 38.3 | 38.3 | 18 | |
| 5 | 5 | Inititiave | Arvind Brands - Arrow, Bombinate Technologies (Koo Media), Toyota | 33.3 | Hamdard (offline) | 30.9 | 9 |
| 6 | 4 | Mediacom | The Coca-Cola Company, Exide Battery Digital, Tendercuts, Bayer, Henkel Adhesives | 30.8 | 30.8 | 17 | |
| 7 | 6 | Zenith | Smallcase Performance Media (Programmatic), Enrich Hair & Skin Solutions, Carsome | 15 | 15 | 18 | |
| 8 | 9 | M/Six | Noise, Parag Milk Foods, Dindigul Thalappakatti | 11.9 | 11.9 | 22 | |
| 9 | 7 | OMD MudraMax | Apollo Pharmacy, United Biscuits | 12.9 | Bira91 | 10.4 | 51 |
| 10 | 8 | Lodestar UM | Dyson, Brillon | 8.9 | 8.9 | 2 | |
| 11 | 11 | Media Kinnect | ABFRL, Raymond Realty, TVS, Dr. Reddy's, Coursera | 7.1 | 7.1 | 22 | |
| 12 | 12 | Spark Foundry | FMCG Client | 3.8 | 3.8 | 2 | |
| 13 | 13 | Kinnect | Maple Digital | 1.7 | 1.7 | 1 | |
| 14 | 14 | PivotRoots | Snapdeal Digital | 1.7 | 1.7 | 1 | |
| 15 | 15 | Carat | Novocura Tech Health Services | 1.7 | 1.7 | 6 | |
| 16 | 16 | Starcom | FreshtoHome, Junglee Entertainment, Boat | 4.5 | Realme | 1.6 | 4 |
| 17 | 17 | iProspect | FMCG Client | 0.5 | 0.5 | 4 | |
| 18 | 19 | PHD | ShareChat, Sanofi, Lead School | 7.7 | Brillion | -0.6 | 7 |
| 19 | 18 | Essence | Mamaearth | -5.5 | 0 | ||
| 2021 (Jan-Dec): | 540.7 | 253 | |||||
| 2020 (Jan-Dec): | 163.3 | 159 | |||||
| YoY Comparison: | 231.10% | 65.40% |
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
