Arati Rao
Sep 23, 2010

New Airtel TVCs bring together SRK and Chitrangada

Rediffusion Y&R Gurgaon created the campaign

New Airtel TVCs bring together SRK and Chitrangada

A new Bollywood pairing can be seen in two new Airtel TVCs currently on air. Shah Rukh Khan and Chitrangada Singh play a couple in this campaign, with Khan’s voiceover explaining the different moods of Singh and the daily use talk plan that goes with their relationship. 

When quizzed about the reason for casting the two actors together, a response from the team at Rediffusion Y&R Delhi, said, “The task at hand was to create a robust and relevant position for the Daily Use Pack in the context of relationships – the now natural space for Brand Airtel. Shah Rukh Khan has long endorsed the brand. Chitrangada was a natural fit to project the magnetic-intrigue and charm that make each day different and special in relationships.”


Client: Bharti Airtel Limited
Brand: Airtel – Daily Use Pack
Agency: Rediffusion/YR, Gurgaon
Creative:Chief Creative Officer, Minakshi AchanCreative Heads, Chraneeta Mann & Montoo Bassi
Director: Uzer Khan
Production House: 30 Seconds of Fame

Campaign India

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