Arati Rao
Sep 07, 2010

Nestle Munch signs on Vijender Singh for latest TVC

The TVC has been created by JWT Delhi

Nestle Munch signs on Vijender Singh for latest TVC

Boxer Vijender Singh features in the latest commercial for Nestle Munch. Post the Rani Mukherjee campaigns, the new TVC is said to focus on another experience that the chocolate generates, which is the desire to get liberated from constraints, lead life according to one's own rules and an aspiration that means "Bol…Dil Khol!"

The brainchild of the team at JWT Delhi, the TVC opens at a wedding where a bride has bid goodbye to her family and is tearfully heading off in the car with her husband after the ceremony. Her little brother runs after the car, which stops for him, but he doesn't know how to express how he feels when he reaches it. His new brother-in-law arrogantly eggs him on saying, "Khul ke bol, Chhote [Speak freely]." The boy takes a bite of his Nestle Munch and instantly transforms into boxer Virender Singh, who tells his brother-in-law menacingly to promise to always keep his sister happy. The brother-in-law gulps as he looks at the boxing glove. The voiceover then says, "Nestle Munch ka crunch itna khaas, ke toot ke nikle mann ki awaaz [The crunch of Nestle Munch is so unique that you'll break free and speak freely]." The ad ends with the sister giggling and encouraging her brother to come visit her often, as her husband looks alarmed at the thought.

B Kannan, general manager of chocolates and confectionery at Nestle, said of the selection of Singh, "Nestlé Munch is a vibrant brand  that believes in credibility. Our engaging new script for the current TVC required a boxer and Vijender Singh, who is the recognised face of Indian boxing, fitted very well."

The commercial has been aired on major TV channels and will be rolled out in phases to other media as well.


Agency : JWT - Delhi
Creative : Anuja Chauhan
Servicing : Joy Chauhan
Production House : Q.E.D. Films Pvt Ltd
Director : Abhijit Chaudhuri ( Dadu)
Producer : Anju Vaswani
Post studio: Pixion
Music : Juku & Rupert Fernandes

Campaign India