NeoLiv has elevated Chandan Kar, founding member and partner, to the role of chief marketing officer, signalling a strategic shift towards integrated, marketing-led growth. The move comes as the fund-led real estate platform accelerates its expansion across high-growth markets in India and sharpens its brand and communication strategy.
In his expanded role, Kar will lead a broad portfolio spanning brand, marketing, corporate communications, public relations, AI-led initiatives, revenue and customer centricity. The mandate reflects a convergence of marketing with business outcomes, with a clear focus on aligning brand positioning to revenue generation and long-term value creation.
The elevation underscores NeoLiv’s intent to embed marketing at the core of its growth engine. As competition intensifies in India’s real estate sector, the company is positioning integrated marketing and data-led decision-making as key differentiators. Kar’s role will centre on building a cohesive brand narrative, strengthening stakeholder engagement and delivering unified communication strategies tailored to evolving homebuyer and investor expectations.
A significant aspect of this mandate is the integration of artificial intelligence into marketing operations. NeoLiv plans to leverage AI to improve campaign effectiveness, optimise customer journeys and identify new revenue opportunities. This approach signals a shift towards performance-driven marketing, where technology, analytics and customer insights inform both creative and strategic decisions.
Kar will also oversee efforts to create differentiated brand experiences, with an emphasis on consistency across touchpoints. From corporate communications to public relations, the focus will be on reinforcing NeoLiv’s positioning as a design-led, customer-first platform backed by institutional capital discipline. The inclusion of revenue and customer centricity within the marketing function further highlights the organisation’s move towards a full-funnel, experience-driven approach.
Kar said, “This transition presents an opportunity to build a future-ready organization that blends innovation with customer-centric design and execution. Our focus will remain on creating differentiated brand experiences while driving sustainable and scalable growth.”
Founder Mohit Malhotra added, “Chandan has been instrumental in shaping NeoLiv's strategic direction from inception. His elevation to CMO reflects both his exceptional leadership capabilities and our confidence in his vision for building a differentiated, customer-first brand. As we scale our platform and deepen our market presence, Chandan's strategic acumen and innovative thinking will be invaluable in driving our next chapter of growth.”
NeoLiv’s broader business model continues to inform its marketing strategy. The platform operates on a fund-led approach, combining institutional capital with development agility to identify high-potential micro-markets and deliver design-led projects. This positioning creates a distinct narrative that marketing and communications will further amplify under Kar’s leadership.
Backed by a SEBI-approved Category II equity fund from 360 ONE and supported by UHNI family offices, NeoLiv is focused on scaling its presence while maintaining a strong governance framework and transparent stakeholder engagement. Its use of technology, data analytics and AI-driven insights is expected to play a central role in shaping both project delivery and customer experience narratives.
As NeoLiv enters its next growth phase, the consolidation of brand, marketing and revenue functions under a single leadership role reflects a wider industry trend towards integrated, accountable marketing structures. Kar’s elevation positions the company to build a sharper, more cohesive market presence while aligning communication strategies closely with business performance.
