Expanding its bouquet of general entertainment offerings further, NDTV Imagine has rolled out a music based reality show, Junoon. The new entertainment initiative from NDTV Ltd, spearheaded by Sameer Nair, prides itself in being different in content. Junoon will see participants divided into three groups based on different schools of music: folk; Sufi and Bollywood, each lead by a musical maestro. Said Shailja Kejriwal, EVP Content, NDTV Imagine, "With Junoon, NDTV Imagine presents a fresh concept in the genre of music talent shows, creating a differentiated experience for our viewers."
The channel has launched various programs since its launch in January to tap a wide range of age groups in the general entertainment segment including: Ramayan; Nachle Ve; Dharam Veer; Dhoom Macha De; Radhaa Ki Betiyan Kuch Kar Dikhayengi; Ek Packet Umeed; Angrezi Mein Kehte Hain and Raajkumar Aaryyan.