Campaign India Team
Aug 30, 2021

Nazara acquires 100% stake in Hyderabad-based OpenPlay

Deal size is Rs 186.4 crores

Nazara acquires 100% stake in Hyderabad-based OpenPlay
Gaming and sports media platform, Nazara Technologies, has acquired a 100% stake in Hyderabad-based skill gaming company OpenPlay for a total consideration of Rs 186.4 crores.
 
OpenPlay operates a multi-game consumer gaming platform under the ‘Classic Games’ brand which hosts skill-based games. The platform is led by founder Sreeram Reddy Vanga.
 
Manish Agarwal, CEO, Nazara, said, “The OpenPlay acquisition offers an opportunity for Nazara to build a network of skill gaming destinations operating on one common tech platform under the proven leadership of Sreeram and his team at OpenPlay. Sreeram is a successful entrepreneur globally in online real money gaming and we are excited that he will be leading Nazara’s growth in this sector.”
 
Vanga said, “I’m excited to join the ‘Friends of Nazara Network’ and look forward to working closely with the Nazara leadership and the network to build India’s largest vernacular social gaming and entertainment platform. Our technology, complemented by Nazara’s positioning in the gaming industry in India, is the perfect combination for this endeavour.”
 
The ‘Friends of Nazara’ network comprises gaming companies in which the company holds majority stakes. These companies include Nodwin Gaming and Sportskeeda in Esports Next Wave Multimedia, the developers of World Cricket Championship (WCC), and Paper Boat Apps, developers of gamified early learning app Kiddopia.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.