Nakul Chopra, senior advisor, Publicis Communications and president, AAAI, has been elected as the chairman of BARC India. Chopra succeeds Sudhanshu Vats, CEO, Viacom18 Group, who completed his one-year tenure.
Chopra joined the BARC board in September 2016. This is the third chairman for the board. ZEEL's Punit Goenka was the first chairman for BARC India.
Chopra said, "BARC India has been very busy in the past one year, as it further consolidated its TV measurement business. 2017 has also been the year when groundwork was done for key future projects, and in the year ahead I am looking forward to oversee their implementation. Top on that list is the rollout of EKAM - our digital measurement products. Expansion of TV sample using Return Path Data will be the other big piece to watch out for. We are all thankful to Sudhanshu for his leadership over the past year and I very much look forward to working closely with Partho and his excellent team over the coming year."
Vats has been on the board of BARC India since its inception and will continue in his capacity as a board member.
He said, "My stint at the helm of BARC has been extremely rewarding. When I look back at what the team has achieved in a matter of just one year, I feel a sense of pride. It’s been a pleasure to work with Partho and the team. BARC is a bold, paradigm-changing initiative that has already started to redefine our industry. Since inception, BARC has tackled several challenges while several remain. Going forward, I would urge all stakeholders to continue to take cognizance of the pace of change in our sector and the urgent need for us to adapt. A few years out, the next generation of industry leaders needs to look back and admire our shared legacy. This means creating a future-ready, sustainable organization with each of us making some concessions for the greater good. At a personal level, I have gained tremendously in terms of a deeper understanding of how data and analytics can transform our operations. There is never a dull day at BARC India. I wish Nakul the very best as he takes on the reins of a hard-working, industry-critical operation in a fast-changing operating landscape. I am sure that BARC India will touch new heights under his leadership.”
Partho Dasgupta, CEO, BARC India, said, “I am thankful to Sudhanshu for his guidance and support to the team. Our aim has always been to successfully meet the growing and emerging needs of industry. Our focus now is to establish ourselves as an insights company. Nakul in his new role as BARC India chairman will be a great driving force in launching our Digital measurement products, expanding sample homes via RPD, and launching a suite of new products.”
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