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Wake up at 12 noon or so. Make myself some tea. Browse through the newspaper. Chit chat with mom about lunch, her Art of Living classes, bitch about the maid who’s been pestering her for a loan since the last three months and other such important things. Talk to dad about his work, blood sugar levels and stuff.
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Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.