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Careers, relationships, and weekends, three things I really avoid planning. They unplan themselves. I have a second tactic - fleeting possibilities. Have as many as you want, as you fancy. I, prefer having a lot of them. It’s less disappointing. This coming weekend for instance, holds a lot of fine possibilities.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.