Campaign India Team
Feb 17, 2010

My Weekend Plan: Arjun Dutta

Careers, relationships, and weekends, three things I really avoid planning. They unplan themselves. I have a second tactic - fleeting possibilities. Have as many as you want, as you fancy. I, prefer having a lot of them. It’s less disappointing. This coming weekend for instance, holds a lot of fine possibilities.

My Weekend Plan: Arjun Dutta

Careers, relationships, and weekends, three things I really avoid planning. They unplan themselves. I have a second tactic - fleeting possibilities. Have as many as you want, as you fancy. I, prefer having a lot of them. It’s less disappointing. This coming weekend for instance, holds a lot of fine possibilities.

I could prevent the dusty demise of my Jim Jarmusch ‘Dead Man’ or Terry Gillian ‘Brazil’ DVDs, and finally watch them. Or I could paint the sleepy walls of my new rented apartment with a bunch of mad hatters. I could even (possibly) head off to Purushwadi village, four hours away from Mumbai by Jeep, with ‘Triple Distilled’, the band. Or I could do what advertising guys do best, eat, drink, rinse and repeat.

But, but, I do know one thing for certain. Monday always comes.

(Arjun Dutta is copywriter, Mudra)

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

13 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

13 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

16 hours ago

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.