Campaign India Team
Feb 17, 2010

My Weekend Plan: Arjun Dutta

Careers, relationships, and weekends, three things I really avoid planning. They unplan themselves. I have a second tactic - fleeting possibilities. Have as many as you want, as you fancy. I, prefer having a lot of them. It’s less disappointing. This coming weekend for instance, holds a lot of fine possibilities.

My Weekend Plan: Arjun Dutta

Careers, relationships, and weekends, three things I really avoid planning. They unplan themselves. I have a second tactic - fleeting possibilities. Have as many as you want, as you fancy. I, prefer having a lot of them. It’s less disappointing. This coming weekend for instance, holds a lot of fine possibilities.

I could prevent the dusty demise of my Jim Jarmusch ‘Dead Man’ or Terry Gillian ‘Brazil’ DVDs, and finally watch them. Or I could paint the sleepy walls of my new rented apartment with a bunch of mad hatters. I could even (possibly) head off to Purushwadi village, four hours away from Mumbai by Jeep, with ‘Triple Distilled’, the band. Or I could do what advertising guys do best, eat, drink, rinse and repeat.

But, but, I do know one thing for certain. Monday always comes.

(Arjun Dutta is copywriter, Mudra)

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Publicis WW appoints Radhika Burman as VP - ...

Moves from Platinum Guild International

11 hours ago

Havas Media Group launches ‘Meaningful Marketplaces’

New global initiative to ensure more equitable share of investment in trusted news sources, and minority-owned and operated media

12 hours ago

Haymarket launches new global brand Performance ...

New title will be 'source of truth' for fast-growing digital sector