Shephali Bhatt
Jun 07, 2012

My favourite Cannes Grand Prix: Pratap Bose

Bose selects Sony Playstation 2's 'Mountain' campaign that won in Film, in 2004

My favourite Cannes Grand Prix: Pratap Bose

 

The 59th Cannes Lions International Festival of Creativity is 10 days away. Campaign India asks adlanders to look back at the best work celebrated at Cannes over the years, and dig out their favourite Grand Prix winners.  

Pratap Bose, chief operating officer, DDB Mudra Group, settles on the 2004 Film Lion winning entry from Sony Playstation 2 called 'Mountain'. 

Watch the film created by TBWA\ London here: 
 
 

 

  
Explaining his choice, Bose said, "For me that one was special because nine years ago, when I first saw that film, my jaw dropped wide open and remained open, for a long long time. 'How could anyone make a film like that?', I asked myself. Created by TBWA London and by the legendary Trevor Beattie, it was an absolutely iconic 60-second film at the time. The brief given to the agency was to show people competing against each other to be the very best and showing the capacity of the new Playstation 2 to introduce players to a worldwide competitive community. What also makes the film remain etched in my memory, is the very childlike Shirley Temple soundtrack called ‘De Gospel Train’ recorded in (would you believe?) 1936. To put a soundtrack like that on such a high stakes film certainly took some guts." 

Credits (courtesy Cannes Lions

Client: Sony Computer Entertainment
Agency:TBWA\London
Executive creative director:Peter Raeburn - Sound Tree/Warren Hamilton - Wave
Creative director: Trevor Beattie
Copywriter: Paula Marcantonio/Tony McTear
Art director: Tony McTear
Agency producer: Kate Hitchings
Account supervisor: Peter Bracegirdle/Jo Amery
Advertiser's supervisor: David Patton
Production house: Gorgeous Enterprises, London
Director: Frank Budgen
Producer: Paul Rothwell
Lighting cameraman: Marcello Durst
Editor: Rick Russell
Music: Artist/Title: Shirley Temple/De Gospel Train
Other credits:  
Visual Effects - The Mill
Date Of 1st Transmission: 04/10/2003

 

 

 

 

 

Source:
Campaign India