Arati Rao
Sep 13, 2010

MWG TAG Ideation wins Zee News Hindi account

The account was won in a multi-agency pitch

MWG TAG Ideation wins Zee News Hindi account

Campaign India understands that MWG TAG Ideation has won the Hindi news channel account of Zee News in a multi-agency pitch. The size of the account is estimated to be in the region of Rs 12-15 crores. The incumbent agency was Draftfcb+ulka.

MWG TAG Ideation is the creative agency of McCann Worldgroup in India. The agency’s Delhi office now has clients which include Videocon Mobile Services, Dish TV, Videocon Mobile Handsets, Videocon Consumer Electronics & Home Appliances, ESPN, Ministry of Tourism and now Zee News. It has already begun expansion in the Mumbai and Chennai markets.

Updates to follow.

Source:
Campaign India

Related Articles

Just Published

14 minutes ago

Will work from home last forever?

Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses

26 minutes ago

More than half of Instagram influencers 'engaged in ...

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor

29 minutes ago

WPP’s Mark Read calls for 'collaborative effort' on ...

Holding company used Earth Day as platform to make announcement on commitments

37 minutes ago

For Ramadan, Apis India highlights the beauty of ...

Watch the campaign conceptualised by Sociapa here