Campaign India Team
Jan 11, 2018

Muthoot Pappachan Group assigns creative duties to L&K Saatchi & Saatchi

The account was won post a multi-agency pitch

Muthoot Pappachan Group assigns creative duties to L&K Saatchi & Saatchi
The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as its creative Agency on Record (AoR) post a multi-agency pitch. The agency's Mumbai office will handle both ATL and BTL.
 
The Muthoot Group encompasses financial services, hospitality, automotive, realty, IT services, healthcare, precious metals,global services and alternate energy among others.
 
Sanjeev Shukla, CMO, Muthoot Pappachan Group, said, “The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement and commitment.  Our group's credo is 'Believe in Blu'e and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies.”
 
Anil S. Nair, CEO and managing partner, Law & Kenneth Saatchi & Saatchi India, said, "It is particularly exciting to be chosen as Muthoot Pappachan Group’s consolidated AoR. It is rare to see a group who adds so much value to the customers’ lives and creates life enhancing impact."
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

Campaign roundup: Week of 19 May

The latest ad films and campaigns from brands like Spinny, Lay’s, Battlegrounds Mobile India (BGMI), Sting Energy, Vi, Fenesta, Lloyd, Harpic, and more, in our weekly roundup.

16 hours ago

Moves and wins roundup: Week of 19 May

Our weekly roundup of the latest appointments and account wins news from Taboola, OTTplay Premium, Zee Media, BPCL, SRV Media, and many more.

17 hours ago

Plain? Predictable? Think again. B2B marketing is a ...

Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.

17 hours ago

Goafest 2025 reveals line-up of industry leaders ...

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing world.