Raahil Chopra
Sep 29, 2012

Must watch on TV: India-Pakistan at the ICC T20

This weekend, witness the legendary India-Pakistan rivalry on the cricket field, again

Must watch on TV: India-Pakistan at the ICC T20

On Sunday, 30 September, India locks horns with Pakistan in a Super 8 match at the World Cup T20. Although the game may not be a must-win (depending on results later on today), games featuring these two teams do bring the best out of the players.

We've got our readers two such moments, from games in the T20 World Cup in 2007 (story continues below).
 

 
Adding to the buzz of the entire tournament, this T20 World Cup has been marketed by the ICC with what they call, is their biggest social media campaign so far. 
 
Jon Long, head of executive programmes, International Cricket Council, said, "This is probably the largest social media campaign we have had so far. Our objectives from the social media perspective are around engagement and reach; we are using our own platforms and some established social media platforms to increase consumer engagement and the reach of our event. We are using these channels as complimentors to the more traditional platforms - the most prevalent and dominant of which is still television."
 
Yes, it's on television that most of India will be watching the match. The game begins at 7:30 pm IST and can be caught on Star Cricket.
 
Video credit: Sky Sports, YouTube and BREAKRULZ88BOOPATHY
Source:
Campaign India

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