Staff Reporters
Dec 09, 2019

Mumbrella to cease Asia operations

Mumbrella publisher Tim Burrowes announced the closure in a lengthy and honest letter just published.

Mumbrella to cease Asia operations

Mumbrella Asia will cease publication in the next few days, Tim Burrowes, Mumbrella founder and content director, announced late this morning.

Burrowes explained why the company made the "reluctant call" in a remarkably forthright letter published on the Mumbrella site.

"In the six-and-a-half years we’ve run Mumbrella Asia, we’ve never had a profitable year," he wrote. "Traffic has grown and revenues have grown, but we’ve never come close to breaking even."

The letter said Mumbrella will continue publishing for a few more days. 

The company offered GM Dean Carrol, who moved to Singapore in 2013 to start Mumbrella Asia, a role in Australia, but he declined for family reasons, Burrowes wrote. Mumbrella is discussing an Australia opportunity with current editor Ravi Balakrishnan. The letter also praised Wilfred Wong as an "excellent, upbeat sales person" now available for hire.

Related Articles

Just Published

Premium
Pernod Ricard awards global travel retail media account to Wavemaker
Premium
19 minutes ago

Pernod Ricard awards global travel retail media ...

Business was previously handled in-house.

Premium
Leo Burnett India announces three senior appointments
Premium
14 hours ago

Leo Burnett India announces three senior appointments

While Ashima Mehra and Maninder Bali join as SVPs, Sarina Baretto appointed as vice president.

Premium
Men will be men: Imperial Blue beats the hospital blues
Premium
18 hours ago

Men will be men: Imperial Blue beats the hospital blues

Watch the film conceptualised by Ogilvy here

Premium
Unmetric Engagement Meter: Facebook top 10 (1-10 January)
Premium
20 hours ago

Unmetric Engagement Meter: Facebook top 10 (1-10 ...

Posts from Haldirams Nagpur, Club Mahindra, Himalaya Hair Care and more...