Mullen Lowe Lintas Group and Ogilvy India dominated the IndIAA Awards at an event held in Mumbai on August 31.
The IndIAA Awards differentiates itself from other awards in the fraternity on the basis that it's the only award in the country that rewards creative work backed by real advertising budgets.
Out of the nearly two dozen awards handed out, the MullenLowe Group and Ogilvy India led the tally with four metals each.
Leo Burnett India won two metals, while BBH India, Publicis India, Hypercollective, JWT, Shreyansh Innovations, Enormous Brands, What's Your Problem, Culture Machine, McCann Worldgroup India, FCB Ulka, Zeno Group, Cartwheel, The Womb, Famous Innovations and L+K Saatchi won a metal each.
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Category |
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AUTO FOUR WHEELERS Skoda Kodiaq – Power Should Be Beautiful Client : ŠKODA Auto India Private Ltd. Creative Agency: Publicis India |
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AUTO TWO WHEELERS- (Joint Winners in this category) |
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Hero - #Hero Salutes the heroes behind the heroes Client : Hero MotoCorp Creative Agency: Law&Kenneth Saatchi&Saatchi |
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Bajaj Platina - Jatka Mana Hai Client : Bajaj Auto Creative Agency: Ogilvy |
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CONSUMER DURABLES Haier Bottom Mounted Refrigerators – Reverse Main India Rehti Hai Client : Haier Appliances India Pvt. Ltd Creative Agency: Famous Innovations |
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CONSUMER ELECTRONICS Saregama Carvaan – The Perfect Gift Client : Goenka Group Creative Agency: The Womb |
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BANKING AND FINANCE - (Joint Winners in this category) |
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Motilal Oswal - Think Equity, Think Motilal Oswal Client : Motilal Oswal Financial Services Ltd Creative Agency: Mullen Lintas |
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Kotak Mahindra Bank – 811 is for Everyone Client : Kotak Mahindra Group Creative Agency: Cartwheel Creative Consultancy |
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INSURANCE HDFC Standard Life - Liar Mirror Client : HDFC life Creative Agency: Leo burnett |
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CORPORATE P&G Shiksha – Choose For Change Client : P&G India Creative Agency: Leo Burnett India |
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FASHION AND ACCESSORIES - (Joint Winners in this category) |
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Levi’s – I Shape My World Client : Levi Strauss & Co. Creative Agency: Zeno Group India |
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Tanishq Jewellery – The Love Remains Client : Titan Creative Agency: Lowe Lintas |
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FOOD & BEVERAGES Horlicks – Exam Nutrition; Fearless Kota Client : GSK Consumer Healthcare India Creative Agency: FCB Ulka |
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GOVERNMENT Ministry of Health, Government of India – Family Planning – Dabang Dadi Client : Ministry of Health and Family Welfare Agency : McCann Worldgroup India |
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HOME CARE - (Joint Winners in this category) |
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Surf Excel – Har Ko Harao / Daag Achche Hain Client : Hindustan Unilever Limited Creative Agency: Lowe Lintas |
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Fevicol Marine – The Sea Water-Proof Adhesive Client : Pidilite Industries Creative Agency: Ogilvy |
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HOME DÉCOR Asian Paints – Homes Not Showrooms Client : Asian Paints Limited Creative Agency: Ogilvy |
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PERSONAL CARE Axe Ticket Perfume – Tik Tik Tikey Client : Hindustan Unilever Limited. Creative Agency: BBH India |
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ENTERTAINMENT AND MEDIA Sony Pictures Networks FIFA World Cup – Second Country Client : Sony Pictures Networks Creative Agency: Culture Machine |
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ONLINE COMMERCE - (Joint Winners in this category) |
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Amazon – Mom Be A Girl Again (Tufani and Gudiya) Client : Amazon Creative Agency: What’s Your Problem (WYP) |
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OLX – AageyBadho Client : OLX Creative Agency: Enormous Brands |
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RETAIL Manyavar Mohey – Naye Vaade Client : Vedant Fashions Pvt. Ltd. Creative Agency: Shreyansh Innovations |
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TELECOM AND TECHNOLOGY - (Joint Winners in this category) |
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Phone Pe – Bhar Diya Hai Phone Pe Client : PhonePe. Creative Agency: Lowe Lintas |
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Vodafone – This Friendship Day, Look Up Client : Vodafone India Creative Agency: Ogilvy |
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TRAVEL AND TOURISM Kashmir Tourism – The Warmest Place on Earth Client : Jammu& Kashmir Tourism Creative Agency: JWT |
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GENDER SENSITIVE ADVERTISING BBG – Twins: Your True Wealth Client : BBG India Creative Agency: HyperCollective |
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