Campaign India Team
Aug 31, 2018

MullenLowe Lintas Group and Ogilvy dominate the IndIAA Awards

The awards were hosted by the India chapter of the International Advertising Association (IAA).

MullenLowe Lintas Group and Ogilvy dominate the IndIAA Awards

Mullen Lowe Lintas Group and Ogilvy India dominated the IndIAA Awards at an event held in Mumbai on August 31.

The IndIAA Awards differentiates itself from other awards in the fraternity on the basis that it's the only award in the country that rewards creative work backed by real advertising budgets.

Out of the nearly two dozen awards handed out, the MullenLowe Group and Ogilvy India led the tally with four metals each.

Leo Burnett India won two metals, while BBH India, Publicis India, Hypercollective, JWT, Shreyansh Innovations, Enormous Brands, What's Your Problem, Culture Machine, McCann Worldgroup India, FCB Ulka, Zeno Group, Cartwheel, The Womb, Famous Innovations and L+K Saatchi won a metal each.

Campaign India was the knowledge partner for the IndIAA Awards.
 
See the winner table by category below:
 

Category

AUTO FOUR WHEELERS

Skoda Kodiaq – Power Should Be Beautiful

Client : ŠKODA Auto India Private Ltd.

Creative Agency: Publicis India

AUTO TWO WHEELERS- (Joint Winners in this category)

Hero - #Hero Salutes the heroes behind the heroes

Client : Hero MotoCorp

Creative Agency:  Law&Kenneth Saatchi&Saatchi

Bajaj Platina  - Jatka Mana Hai

Client : Bajaj Auto

Creative Agency: Ogilvy

CONSUMER DURABLES                 

Haier Bottom Mounted Refrigerators – Reverse Main India Rehti Hai

Client : Haier Appliances India Pvt. Ltd

Creative Agency: Famous Innovations

CONSUMER ELECTRONICS

Saregama Carvaan – The Perfect Gift

Client : Goenka Group

Creative Agency: The Womb

BANKING AND FINANCE - (Joint Winners in this category)

Motilal Oswal - Think Equity, Think Motilal Oswal

Client : Motilal Oswal Financial Services Ltd

Creative Agency: Mullen Lintas

Kotak Mahindra Bank – 811 is for Everyone  

Client : Kotak Mahindra Group

Creative Agency: Cartwheel Creative Consultancy 

INSURANCE

HDFC Standard Life - Liar Mirror

Client : HDFC life

Creative Agency: Leo burnett

CORPORATE

P&G Shiksha – Choose For Change

Client : P&G India

Creative Agency:  Leo Burnett India

FASHION AND ACCESSORIES - (Joint Winners in this category)

Levi’s – I Shape My World

Client : Levi Strauss & Co.

Creative Agency: Zeno Group India

Tanishq Jewellery – The Love Remains

Client : Titan

Creative Agency: Lowe Lintas

FOOD & BEVERAGES

Horlicks – Exam Nutrition; Fearless Kota 

Client : GSK Consumer Healthcare India

Creative Agency: FCB Ulka

GOVERNMENT

Ministry of Health, Government of India – Family Planning – Dabang Dadi

Client : Ministry of Health and Family Welfare

Agency : McCann Worldgroup India

HOME CARE  - (Joint Winners in this category)

Surf Excel – Har Ko Harao / Daag Achche Hain

Client : Hindustan Unilever Limited

Creative Agency: Lowe Lintas

Fevicol Marine – The Sea Water-Proof Adhesive

Client : Pidilite Industries

Creative Agency: Ogilvy

HOME DÉCOR

Asian Paints – Homes Not Showrooms

Client : Asian Paints Limited

Creative Agency: Ogilvy

PERSONAL CARE 

Axe Ticket Perfume – Tik Tik Tikey

Client : Hindustan Unilever Limited.

Creative Agency: BBH India

ENTERTAINMENT AND MEDIA

Sony Pictures Networks FIFA World Cup – Second Country

Client : Sony Pictures Networks

Creative Agency: Culture Machine

ONLINE COMMERCE - (Joint Winners in this category)

Amazon – Mom Be A Girl Again (Tufani and Gudiya)

Client : Amazon

Creative Agency: What’s Your Problem (WYP)

OLX – AageyBadho

Client : OLX

Creative Agency: Enormous Brands

RETAIL

Manyavar Mohey – Naye Vaade

Client : Vedant Fashions Pvt. Ltd. 

Creative Agency: Shreyansh Innovations

TELECOM AND TECHNOLOGY - (Joint Winners in this category)

Phone Pe – Bhar Diya Hai Phone Pe

Client : PhonePe.

Creative Agency: Lowe Lintas

Vodafone – This Friendship Day, Look Up

Client : Vodafone India

Creative Agency: Ogilvy

TRAVEL AND TOURISM

Kashmir Tourism – The Warmest Place on Earth

Client : Jammu& Kashmir Tourism

Creative Agency: JWT  

GENDER SENSITIVE ADVERTISING

BBG – Twins: Your True Wealth

Client : BBG India

Creative Agency: HyperCollective

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
#MeToo: 'Utopeia's public statement validates my resignation': Mitali Srivastava Hough
Premium
2 hours ago

#MeToo: 'Utopeia's public statement validates my ...

The former managing partner at the agency presents her side of the story in response to Utopeia's statement

Premium
Agency of the Year 2018: Shortlists announced
Premium
6 hours ago

Agency of the Year 2018: Shortlists announced

Winners to be announced on 4 December in Mumbai

Premium
#MeToo: Utopeia issues public statement with 'its side of the story'
Premium
7 hours ago

#MeToo: Utopeia issues public statement with 'its ...

A detailed media statement signed by the remaining managing partners has been released

Premium
Weekend Wrap: 16 November
Premium
8 hours ago

Weekend Wrap: 16 November

In the news: AdLift, ASCI, Fruitbowl Digital, Hill+Knowlton, iProspect, VMLY&R