Mudra kickstarts sports marketing unit, 10 integrated

The Mudra Group has launched a sports marketing unit, 10 integrated. This unit will offer services including sports related activations, sports research, licensing and merchandising, celebrity management consultancy and acquiring/creating sports related entertainment content for television and the Internet.Mohit Bhagchandani will head the unit. Prior to this, Bhagchandani has worked for Procam International, Total Sports Asia and Ogilvy Action.

by Campaign India Team