Infrastructure conglomerate Jaypee Group has roped in Mudra India as its creative agency on board. The agency will now handle the creative duties of the real estate group’s cement business for South India, edible oil, power and Formula One. The consolidated account size is said to be in the region of Rs 40-50 crore.
Speaking on the account win, Shiva Dixit, executive vice president, Jaypee Group, said, “Since we were entering into South India with our cement business, we were looking to engage a new agency. There was no pitch called for these businesses. Mudra is a great agency and they have a lot of good advertising and creative contribution to their credit. So, we just thought of going along with them.”
Ajay Naqvi, executive vice president and head, Mudra North and East, said, “We have kept it simple at Mudra Delhi. In the last eight months, we got the best people, got battle ready and the results are just about starting to show. We are extremely excited with this mandate. We were persistent and I think our passion, thinking and work all got acknowledged and appreciated. We hope to do justice to this responsibility. I must specifically mention Vandana Katoch, creative director, and Gopal Krishnan, vice president, who have ably led this business and I am confident will continue to do so.”