Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning and Implementation) has won the media mandate for Travelguru, the hotel and air ticket booking website. The account size is estimated to be upwards of Rs 10 crores. The business will be handled out of the Mumbai Office.
On awarding the media business to Mudra Connext, Praveen Meloth, AVP-marketing, Travelguru said, "We were always in a hunt for an agency with the right approach, which accepts challenges and proves itself by way of its work. We look forward to Mudra Connext bringing innovative thinking and a strategic direction to the brand. We are confident that Connext with th,eir category experience and capabilities across all media formats will help us optimally spread our message and reach out to our customers across the country."
Commenting on the win, Manas Mishra, EVP and country head, Mudra Connext said, "It is an exciting category. Building awareness and identity for Travelguru, a hotels and resorts portal would be a major task. We need to create a distinct identity for the brand as all travel portals are often dedicated to flight bookings."
