Campaign India Team
May 18, 2010

Mudra Connext wins Travelguru media biz

Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning and Implementation) has won the media mandate for Travelguru, the hotel and air ticket booking website. The account size is estimated to be upwards of Rs 10 crores. The business will be handled out of the Mumbai Office.

Mudra Connext wins Travelguru media biz

Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning and Implementation) has won the media mandate for Travelguru, the hotel and air ticket booking website. The account size is estimated to be upwards of Rs 10 crores. The business will be handled out of the Mumbai Office.

On awarding the media business to Mudra Connext, Praveen Meloth, AVP-marketing, Travelguru said, "We were always in a hunt for an agency with the right approach, which accepts challenges and proves itself by way of its work. We look forward to Mudra Connext bringing innovative thinking and a strategic direction to the brand. We are confident that Connext with th,eir category experience and capabilities across all media formats will help us optimally spread our message and reach out to our customers across the country."

Commenting on the win, Manas Mishra, EVP and country head, Mudra Connext said, "It is an exciting category. Building awareness and identity for Travelguru, a hotels and resorts portal would be a major task. We need to create a distinct identity for the brand as all travel portals are often dedicated to flight bookings."

Source:
Campaign India

Related Articles

Just Published

1 day ago

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

1 day ago

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

1 day ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

1 day ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.