Campaign India Team
Sep 28, 2010

Mudra Connext bags media mandate for Akai

The size of the business is estimated to be around Rs 10-12 crores

Mudra Connext bags media mandate for Akai

Mudra Connext, a strategic business unit of Mudra Max (Integrated Engagement & Experiential Agency), has won the media mandate for consumer electronics brand Akai. The size of the business is estimated to be around Rs 10-12 crores and the account will be based out of the Delhi office. Akai recently entered the mobile handset segment in the country. 

Pranay Dhabhai, managing director, Akai India, said, “Partnering with Mudra is a vital and integral part of our overall business strategy and correctly fits with our goal to reinstate our position in India. We are sure Mudra Connext’s thorough and insightful approach will help Akai in redefining design, technology and adaptability. Their strategic thinking with an overall media perspective, an extremely passionate and enthusiastic team, made us choose them as our media partners.”

Manas Mishra, executive vice president and country head, Mudra Connext, said, “We are delighted to be working with a strong and reputed brand like AKAI. We are looking forward to fostering a long and successful partnership with them. Akai has major new national initiatives planned and we will help them every step of the way.”

Campaign India

Related Articles

Just Published

17 hours ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

19 hours ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

21 hours ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far

21 hours ago

Campaign India’s Mental Health Survey: The panel ...

Second part of the survey features a discussion from industry seniors