Mudra Connext, a strategic business unit of Mudra Max (Integrated Engagement & Experiential Agency), has won the media mandate for consumer electronics brand Akai. The size of the business is estimated to be around Rs 10-12 crores and the account will be based out of the Delhi office. Akai recently entered the mobile handset segment in the country.
Pranay Dhabhai, managing director, Akai India, said, “Partnering with Mudra is a vital and integral part of our overall business strategy and correctly fits with our goal to reinstate our position in India. We are sure Mudra Connext’s thorough and insightful approach will help Akai in redefining design, technology and adaptability. Their strategic thinking with an overall media perspective, an extremely passionate and enthusiastic team, made us choose them as our media partners.”
Manas Mishra, executive vice president and country head, Mudra Connext, said, “We are delighted to be working with a strong and reputed brand like AKAI. We are looking forward to fostering a long and successful partnership with them. Akai has major new national initiatives planned and we will help them every step of the way.”