Mudra Connext bags Apollo Hospital business

 

Commenting on the occassion, Anil K Maini, president corporate development, Apollo Hospitals, said, “We have engaged Mudra Connext to do our new communication campaign. Through their extensive knowledge and experience in the media market, we look forward to a great working relationship with the agency as they take on the mandate.”

 

Apollo Hospitals was started by its founder and present chairman, Prathap C. Reddy in 1983 with the establishment of the first corporate hospital in India.

 

Speaking on the account win, Manas Mishra, EVP and country head, Mudra Connext, said, “We are delighted to partner with a respectable group like Apollo Hospitals. Healthcare communication in urban centers has been an emerging challenge. We hope our experience in building awareness, empathy and a positive word of mouth will help us manage the brand well.”