Mudra North & East has brought in Raylin Valles and Vandana Katoch as creative directors. They will report to Anil Verma, ECD at Mudra North & East. Valles joins from Publicis, Delhi, where he worked on brands such as Aviva, Maggie, Nestea and HP. Valles has also worked with internationally with Saatchi & Saatchi- New Zealand, BBDO- Malaysia and Grey Worldwide- Bangkok.
On his appointment with Mudra North & East, Valles said, “Mudra Group has creativity firmly planted in its DNA. Their drive toward big, creative, problem solving ideas is very much in line with the way I like to work and where the industry is headed. Besides the work is brilliant, the brands are fantastic and so is the talent!”
The second addition, Vandana Katoch, previously worked with Contract Advertising, Delhi, where she was on brands such as Domino’s Pizza, Jaypee Group, CRY, Spice Mobiles, Honda, Whirlpool and ESPN. Commenting on her appointment, Katoch said, “I'm happy to be joining at a time when there is a sense of renewed energy at Mudra Delhi. I look forward to an exciting journey, keeping the focus on creating good, memorable advertising that connects and helps the brands grow.”
Ajay Naqvi, EVP & head, Mudra North & East said, “Raylin brings with him an equal dose of international and national experience across a varied set of brands. His numerous awards and more importantly, his eagerness and desire to bring about visible changes to our creative product is truly exciting. Vandana too is an exemplary creative person. Her experience is deep and wide and her work speaks volumes about the talent she possesses. In her we saw a person who fits in perfectly with our vision. With Raylin and Vandana joining Neville under the leadership of Anil Verma, we hope to improve our creative product considerably and delight brands and consumers with a renewed vigour.”