Mexus Education has recently assigned its creative mandate to Mudra West, after a multi-agency pitch. Mexus Education is an education innovations enterprise and a part of the Bilakhia Group.
The win for Mudra comes soon after winning the creative duties for Filmfare.
Speaking about the win, Arijit Ray, executive vice president, Mudra West said, “What Mexus Education is seeking to accomplish is really fascinating. Innovative and interactive learning techniques can really take the quality of education to the next level. We look forward to working closely with the brand team to create a communication plan that complements the initiative.”