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Nov 18, 2008
MTV and Diageo urge consumers to drink responsibly
MTV Networks India and Diageo India have rolled out a Pan-Asian 'Diageo MTV Guardian Angel' campaign, to dissuade consumers from driving under the influence of alchohol. The initiative encourages consumers to "Listen to your Guardian Angel – if you drink, don't drive". MTV VJs Nikhil Chinnapa and Anusha Dandekar have been brought on board to promote this campaign in India.
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