MS Dhoni kits up for Viacom18
Aims to amplify the network’s digital proposition
Mar 08, 2023 02:13:00 PM | Article | Campaign India Team Share -
Viacom18 has announced the appointment of cricketer Mahendra Singh Dhoni as brand ambassador.
Dhoni will be responsible for amplifying the network’s digital proposition. He will participate in several network initiatives featured on JioCinema, Sports18 and his social media accounts.
Anil Jayaraj, CEO, Viacom18 – Sports, said, “MS Dhoni’s leadership and game-changing abilities are well-documented, but his humble and grounded personality resonates with the digital natives, who value authenticity and transparency. Dhoni has set unparalleled benchmarks and evolved rapidly, which aligns with our vision and proposition on how sports viewing is best experienced on digital.”