Movies Now, the HD English movie channel from the Times Televison Network has brought in Mandar Natekar as their national ad sales head. Natekar will report to Ajay Trigunayat, channel head, Movies Now.
Commenting on the appointment, Ajay Trigunayat, said “We are very pleased to have Mandar on-board; he brings along a decade of TV & Digital space experience; an ideal mix to develop a robust strategy and revenue pipeline for MOVIES NOW”
Natekar has more than 10 years of experience in the field of sales and marketing and joins Times Now from Big Adda, the media venture under Reliance Big Entertainment. At BigAdda he was the revenue head and chief marketing officer. He has also worked with Turner International, SET Max and the Bennett Coleman & Company.